Message #23 From:
NewsBot Date: September 26, 2006 05:00:00 AM
BGO News Bango Announces Ad-Launchpad - Mobile Advertising Initiative Delivers Highly Targeted Results and Helps Eliminate Click Fraud
NEW YORK--(BUSINESS WIRE)--Bango today announces Ad-Launchpad, a mobile advertising initiative that
gives brands and content providers a direct way of finding the right
advertising partners and receiving highly targeted results from their
promotional campaigns. adhoc mobile, AdMob, JumpTap, MADS, ScreenTonic
and Third Screen Media are already supporting this initiative with
further partners to be announced over the coming weeks.
$16.7 billion was spent on online advertising in the US alone and
represents 5% of all advertising spend, according to eMarketer. With
more consumers accessing the internet from their mobile than a PC,
mobile advertising is forecast to become mainstream by 2008 (Visiongain).
Advertising on mobile is much more targeted than on the web because
handsets are personal and it is possible to identify users along with
their phones, operators and countries to deliver customized advertising.
Mobile advertising is also more cost effective as this identification
helps to eliminate click fraud – one of the
most damaging aspects of web advertising today.
“Bango enables content providers to identify
and track the traffic generated from advertising campaigns so they can
better understand what works best,“ said Ray
Anderson, Bango CEO and co-founder. “We have
tools that allow advertising clicks to be verified as originating from
real users so non-typical activities such as click fraud are identified
and prevented.”
How Ad-Launchpad Works
Bango Ad-Launchpad, scheduled to be available in Q4 2006, will make it
easy for content providers to capitalize on the growing use of the
internet from mobiles. They simply register their services at www.bango.com,
select the advertising sources they want to use, determine the level of
investment they want to make and activate the service.
With the Ad-Launchpad program, content providers will be able to
reinvest revenue from content sales into their advertising programs.
Bango will provide the advertising partner with details about the
content provider enabling them to take the order.
This latest Bango initiative taps into the appetite for mobile
advertising by leading brands. Mobile is the ideal channel for
advertising because it can deliver more targeted results than
traditional web advertising. The advertisement can be targeted to users
in certain countries and on specific networks, or to particular handset
makes and types.
Ad-Launchpad Partners:
Third Screen Media
“From major advertisers such as American
Express, ExxonMobil and Lenovo to well known content providers,
including USA TODAY, Reuters and The Weather Channel, Third Screen Media
has established a dynamic mobile advertising marketplace by successfully
delivering hundreds of high profile campaigns for our clients. These
companies are aggressively taking advantage of the significant
opportunity in WAP, video, downloadable applications and MMS that the
mobile platform represents. We’re thrilled to
be a part of Bango’s Ad Launch-Pad service,
and to be working with one of the leaders in bringing major brands'
mobile content directly to consumers." Tom Burgess, CEO,
Third Screen Media
ScreenTonic
"As a pioneer of mobile advertising in Europe, we firmly believe that
the ability of mobile phones to deliver targeted ads is the future of
advertising. Bango’s Ad-Launchpad is a highly
effective tool designed to help content providers take full advantage of
this opportunity.”Didier Kuhn,
ScreenTonic's CEO
JumpTap
"As a leader in the development of mobile search and advertising
solutions, JumpTap offers content providers both performance based and
impression based mobile advertising programs to help content providers
promote their services. We appreciate the effort Bango is making to help
content providers monetize the mobile channel."Eric McCabe,
JumpTap's vice president of marketing
MADS
“We support Bango and the Bango content
partners 100% in this initiative. Mobile advertising is already proving
to be very successful in driving mobile traffic and creating awareness
and interest for brands, products and services. More people around the
world have mobile phones than PC’s, imagine
the possibilities!”Ashu Mathura,
founder and managing director MADS
AdMob
"We're very excited that Bango share our vision of the future importance
of advertising on the mobile web and that the trial we've already run
was so successful. The beauty of this channel is that a $10 trial proves
beyond doubt that it simply works. We look forward to working with Bango
customers to increase their marketing effectiveness”Russell Buckley, AdMob Managing Director, Europe
adhoc mobile:
“Mobile advertising is the ideal driver for
mass creation and adoption of mobile content by making it an easy
decision for users and profitable for providers. Bango’s
Ad-Launchpad initiative coupled with adhoc’s
highly target-able and flexible CPC solution for reaching across WAP,
games, applications, etc is the ideal vehicle to enable Bango’s
large base of content partners to take advantage of the rapidly growing
mobile advertising market.”Ruby Pan,
VP of Business Development, adhoc mobile
Content providers sign up for the Bango Service by registering on-line
at www.bango.com. Bango gives content
providers the tools to promote their content, understand their consumers
so they can provide the best user experience and maximize their
revenues. Bango’s global WAP billing platform
collects payments seamlessly within a WAP session using operator
billing, premium SMS, credit/debit card or PayPal. Content providers can
promote and sell directly to consumers on any phone network worldwide,
getting a better understanding of those consumers at the same time.
Businesses of all sizes are seizing the opportunity to engage directly
with their consumers on the mobile internet. These include global brands
such as News Corporation, Manchester United Football Club, Discovery
Mobile and MTV, together with smaller, niche content providers.
About Bango
Bango has developed and deployed a unique open, global infrastructure
platform that enables content providers to market, sell and deliver
their products and services directly to mobile phone users on all mobile
networks using the mobile Internet. This “direct-to-consumer”
approach operates alongside the operator’s
mobile content portals. Leading mobile operators including Cingular
Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to
accelerate the growth of their “direct-to-consumer”
business.
The Bango platform has given phone subscribers around the world greater
access to third-party content. User in more than 130 countries and over
250 operators pay for mobile content using Bango. Bango, based in New
York and Cambridge (UK), is quoted on the London Stock Exchange (AIM:
BGO). For further information, go to www.bango.com.
