Message #4 From:
NewsBot Date: April 13, 2008 11:06:04 PM
Tai Na Goes All Out in the 'Year of Fruit Industry'
Tai Na Goes All Out in the 'Year of Fruit Industry'
BEIJING, March 17 /Xinhua-PRNewswire-FirstCall/ -- Tai Na International
Fruits (Beijing) Co. Ltd. announced that, following the Company's official
registration as Tai Na International Fruits (Beijing) Co. Ltd., Tai Na will
further implement its general strategies. By announcing 2008 as the ''Year of
Fruit Industry'', Tai Na will strive to allocate more resources including
investments and human resources, and make department adjustments inclined more
towards the fruit industry gradually, to achieve the goals defined in the
'Year of Fruit Industry'.
I. Department adjustments in building a strong sales network
Internal departments in the headquarters has been adjusted, with the
removal of the Development & Project Department. Tai Na International Fruits
divided the market into three major sales regions, namely North China, East
China, and South China, and established four new departments, including E-
commerce Dept., Market Development Dept., Brand Publicity Dept., and
Technology & Quality Dept. Seeking development by brand operation, the Company
follows a business guideline of ''open to make an alliance, expanding market
shares, strengthening publicity, and subliming brands''. It plans to build 100
fruit chain stores and two sample markets this year by means of purchase,
joint venture, cooperation, nameplate change, regional brand cooperation, etc.,
as per the integration guideline of ''selecting the appropriate markets,
focusing on representative examples, laying stress on integration, and promote
development of the fruit industry''. Moreover, operating systems for North
China, East China, and South China sales regions will be ready so that the
company has a complete set of marketing, e-commerce, brand publicity, and
quality systems and a strong service capacity and a solid foundation can be
laid to achieve the strategic goal of ''the best brand in China's fruit
industry''.
II. More investment for more market shares
The headquarters plans to invest 10 million RMB (about 1.4 million USD)
additionally in the fruit industry to support the establishment of place-of-
origin fruit chain stores and to publicize the Tai Na brand, aiming to enforce
brand recognition and to increase its market shares in China.
III. Joining of professional elites
The headquarters has transferred backbone personnel of the former
Development & Project Department to Tai Na International Fruits, in
recognizing the need for a strong administration core. This is further
highlighted by the addition of a few professional talents. On the 15th
February, Mr. Yu Yunyang joined the company officially and held the position
of vice president and East China general manager. Mr. Yu graduated from
Shanghai Jiaotong University (doctor's degree) in 1996 and has worked for many
companies. He held such positions as office director, director of Asset
Management Dept., administration director, secretary to Board of Directors,
general manager, etc. He has more than 10 years experience in business
administration and is specialized at securities management and capital
operation. On the 1st day of March, Mr. Rao Yinwen joined the company and held
the position of Marketing Director and North China general manager. He
graduated from Nanchang University (bachelor's degree in business
administration) in 1997 and once engaged in investment, marketing, fruit shop
construction, operation and management, etc. He once worked for Beijing
Jinbojin Commerce & Trade Co., Ltd. (fruit trade) and Beijing Yajinlong
International Investment Consulting Co., Ltd. as general manager. He has 6
years experience in fruit operation.
About Tai Na International
Tai Na International Fruits (Beijing) Co. Ltd. ('Tai Na International'),
located in Beijing, People's Republic of China, is a wholly-owned subsidiary
of China Fruits Corp. The registered capital of Tai Na International is 10
million RMB (approximately 1,400,000 USD). The company core business is
handling famous, special and high-quality fruits from home and abroad. It will
be devoted to creation of the Tai Na brand and realization of direct supply of
place-of-origin fruits.
China Fruits Corp. currently has 36,129,689 issued and outstanding shares
of common stock that trade on the Over-The-Counter Bulletin Board under the
symbol 'CHFR'.
Forward-looking Statements
This report contains 'forward-looking' statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. All statements other than
statements of historical facts included in this report are forward-looking
statements. Forward-looking statements involve risks and uncertainties
including, but not limited to, economic and political factors; developments of
the Chinese, European and North American markets and changes in regulatory
matters; our business strategies and future plans of operations; the market
acceptance and amount of sales of our products and services; our historical
losses; the competitive environment within the industries in which we compete;
and our ability to raise additional capital, currently needed for expansion.
The Company cautions that forward-looking statements are subject to
certain risks and uncertainties that could cause actual results to differ
materially from those indicated in the forward-looking statements due to
several important factors.
For more information, please contact:
Ms. Zhan Hong Tai Na International Fruits (Beijing) Co. Ltd. Tel: +86-794-326-6679 Email: goldenorange2006@yahoo.com.cn
