Message #37 From:
TheMachine Date: October 23, 2008 06:44:36 AM
China YouTV's JV Partner Participates In Digital Music Download Market China YouTV Corp. (OTCBB: CYTV)
a publicly traded company that
provides online video viewing services through its CnBoo website in
China, reports that its Chinese Joint Venture Partner HuaJu has signed
an authorization agreement with Beijing Melting Point Ark Cultural
Development Co., Ltd. (Melting Point Ark) to promote its published
albums.
On April 3, 2008, Apple announced it has overtaken Wal-Mart to
become the top music retailer in the US, based on the latest data from
the NPD Group(1). iTunes has sold over four billion songs, accounting
for more than 70% of worldwide online digital music sales(2). "The
steady increase in downloads for the iTunes Store demonstrates the
remarkable shift from the purchase of physical CDs to the virtual world
of music retailing," stated James Wei, CEO of CYTV.
"While the world's leading music companies such as Sony BMG,
Universal Music Group and Warner Music are forming strategic
partnerships with MySpace to compete with Apple, Wal-Mart or Amazon, we
need to face the reality that music has gone digital. In answer to this
trend, CYTV has reached out to music providers such as Melting Point
Ark to promote their songs and offer free trials on our CnBoo website.
This is a "routine strategy" for all beginners providing online
services and products to increase exposure and membership. For now, the
songs and other content are free to download but charges will apply in
the near future as CnBoo gains more popularity in China."
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The Company signed a Definitive Agreement with HuaJu to set up a
Joint Venture in China on March 16, 2007. According to the Agreement,
China YouTV Corp. owns 51% of the joint venture company and will
provide the required working capital for the Joint Venture. HuaJu will
be in charge of the daily operation of the Joint Venture. HuaJu has
agreed to conduct its video sharing business only through the Joint
Venture, and has agreed to contribute its web site, www.CnBoo.com and customer contracts to the Joint Venture.
www.CnBoo.com
("CnBoo") is the online video site belonging to the Joint Venture
established by China YouTV Corp. and HuaJu. It is a video viewing and
social networking site that allows users to create their own profiles,
post videos, and comment on each other's posts.
The CnBoo web site is similar to YouTube (www.YouTube.com),
the No. 1 online video site in operation. Within less than 2 years,
CnBoo already has over 1.2 million members and over 2 million pieces of
original digital video (DV) shorts.
In order to increase membership and brand name awareness as well as
moving the company towards sustained profitability, we have worked both
on-line and off-line.
On-line:
1. HuaJu has signed a series of agreements to enhance its on-line content for raising brand awareness and membership.
- Travel
- Launched a video site of CCTV's TV program "Exploring High and Low".
- Launched value-added travel services together with ManGocity.com.
- Entertainment & Events
- Sulake Corporation Ltd. (HABBO) to host "HABBO Original DV Shorts Contest" on CnBoo;
- VVSky Broadband Media Group to acquire short video programs to feature on CnBoo;
- Beijing TaiDe Interactive Technology Co. Ltd. to cooperate on video sharing contents;
- BeiJing SiHaiDongXing Culture and Media Ltd. to develop online videos for high-speed internet users;
- Youyi Chunqiu Network Technology Co. Ltd. to promote online game "Pick" on CnBoo;
- Asia Media Group to promote "Creative Tube"-Global Awards of Chinese New Media Creative Tube Contest on CnBoo;
- Hangzhou Julian Technology Co., Ltd. to jointly host a Video Creativity Competition on CnBoo.
- Beijing Zhide Diankang E-Business Co. Ltd. (Zhide) to exchange online video resources.
- Music
- Music Nation Records Company Ltd. to use its audio and video files on CnBoo;
- Shanghai Yue Sheng Information Technology Co., Ltd. to launch an exclusive music shopping channel on CnBoo;
- Beijing Da Sheng Chang Xiang Culture Broadcasting Co., Ltd. to promote an album of Chinese pop star Zhang Bo Hong on CnBoo;
- Beijing Baiyi Xingtu Culture Co., Ltd. and Beijing Bermu Culture
Development Co., Ltd. to launch online streaming service on CnBoo;
- Beijing Tianyu Brothers Information Technology Co., Ltd. to enhance the online content of CnBoo's new music channel;
- Beijing Feixingzhe Records Co., Ltd. and Beijing Dasheng Xianzhi
Culture Co., Ltd. to legally broadcast new songs on CnBoo's Music
Channel.
- Comedy
- Bejing Megadia Company to host Humor channel on CnBoo.
- Advertising
- Unlimited Chance Technology Development Co., Ltd. to share and exchange advertising resources;
- Shen Zhou Yipin Advertising Co., Ltd. to promote CnBoo on trains.
- Cai Hua Media AD Ltd. to explore innovative financing opportunities.
2. The Company has signed several revenue-based contracts to move towards sustained profitability.
- 21Century Network Co.: signed a cooperation and revenue sharing agreement for "Special DV Shorts" channel on Vnet;
- TianWeiYuanChang Co.: HuaJu is entitled to 70% of the profit from online advertisements with TianWei content;
- Beijing Jiahe Interactive Network Technology Co., Ltd.: Both
parties work together to launch a new category "Video House" on CnBoo.
HuaJu will be entitled to 40% of revenue generated from the
advertisements;
- Shanghai Vekee Advertising Co. Ltd.: signed a long-term revenue based contract to distribute advertisements on CnBoo.
Off-line:
HuaJu has signed several agreements to promote its 3G space cards as well as to increase the brand name awareness.
1. Cooperation with Gome: The Company signed a contract with Gome to
use its publicizing platform to promote CnBoo and 3G digital space
cards, meanwhile the Original DV contest will be hosted in Gome's
selected stores during major Chinese holiday.
2. Cooperation with Z-CARD UK: The Company has been officially
appointed as the first agent for Z-CARD's advertisements of major
consumer sectors in Greater China.
3. Cooperation with APEPCY (AIDS Prevention Education Project for
Chinese Youth): The Company was exclusively authorized by APEPCY to
negotiate with media operators using LED displays with respect to the
cooperation issues concerned. If the Company successfully locates media
operators, all LED displays will have CnBoo's logo on them.
Recent Ranking:
As of October 2007, the Company has shown increasing popularity as
its CnBoo web sites have been ranked No.1 on Microsoft Live, No.1 on
GoogleChina, No.7 on BaiDu, No.11 on Yahoo China and No.12 on GoogleChina when searching for keywords: "on-line video", and "on-line video
sharing web sites" recently. The Company has also launched its new
version for enhanced functionality.
The Company has changed its name to China YouTV this year to reflect
its new business operations: the fast growing video sharing web site
market in China.
Forward-looking statements
This report contains "forward-looking" statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. All statements
other than statements of historical facts included in this report are
forward-looking statements. Forward-looking statements involve risks
and uncertainties including, but not limited to, economic and political
factors; developments of the Chinese and North American markets and
changes in regulatory matters; our business strategies and future plans
of operations; the market acceptance and amount of sales of our
products and services; our historical losses; the competitive
environment within the industries in which we compete; and our ability
to raise additional capital, currently needed for expansion.
The Company cautions that forward-looking statements are subject to
certain risks and uncertainties that could cause actual results to
differ materially from those indicated in the forward-looking
statements due to several important factors.