New Medium Enterprises, Inc. (NME): HD VMD is the only low-cost true High Definition solution. It utilizes today's red laser DVD Technology and its industrial infrastructure. The HD VMD platform is meant for 1920X1080i/p High Definition up to 40 Mb/s bitrate playback using its 20 GB - 40 GB red laser optical discs. The HD VMD players & burners, stand alone and computer embedded are inherently backward compatible with DVD and CD. This is the only low-cost, high-end offering to the discerning consumer at market prices in the range of prevailing DVD players, burners and discs.