Prescient Applied Intelligence Inc, formerly The viaLink Company provides subscription-based, business-to-business electronic commerce services that enable companies in the consumer packaged goods and retail industries to efficiently manage their highly complex supply chain information. The Co's core service, syncLink, allows manufacturers, wholesalers, distributors, sales agencies and retailers to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. It enables companies to build on the foundation of synchronized data with more advanced e-commerce practices. Its advanced services, which are all built on the syncLink foundation, include distribuLink for chain pricing data in multi-tier distribution channels, viaLink invoicing, chainLink scan sales visibility, sbtLink, the Co's scan-based trading service and promoLink scan-based promotions.