priceline.com Incorporated is the provider of an e-commerce pricing system, known as a demand collection system, which enables consumers to use the Internet to save money on a range of products and services, while enabling sellers to generate incremental revenue. Using its consumer proposition, Name Your Own Price, the Company collects consumer demand, in the form of individual customer offers, for a particular product or service at a price set by the customer. The Company then either communicates that demand directly to participating sellers or accesses a proprietary database of inventory available to priceline.com for purchase and, based upon the customer's offer price, elects whether or not to accept that customer's offer. Consumers agree to hold their offers open for a specified period of time and, once fulfilled, offers generally cannot be canceled.