Hansen Natural Corporation is a holding company and has no operating business except through its direct wholly owned subsidiaries, Hansen Beverage Company (HBC) and Hard e Beverage Company (HEB). HBC develops, markets and distributes alternative beverage category natural sodas, fruit juices, energy drinks and energy sports drinks, soy smoothies, functional drinks, sparkling lemonades and orangeades, non-carbonated, ready-to-drink iced teas, juice cocktails, children's multi-vitamin juice drinks and non-carbonated lightly flavored energy waters under the Hansen's brand name. It also markets and distributes energy drinks under the Monster brand name, nutrition bars and cereals under the Hansen's brand name and natural sodas, premium natural sodas with supplements, organic natural sodas, seltzer waters and energy drinks under the Blue Sky brand name. The Company's subsidiary, HEB, markets and distributes Hard e malt beverages.