VoiceGlo's strategy is to assign customers a U.S. or Canadian (and eventually international) phone number which can be used for phone calling on any Internet-enabled computer anywhere in the world for local, long distance and international calling. Through its proprietary, patent-pending technology, voiceglo recently launched its Web and PC-based product, called the GloPhone, which provides a way for subscribers to call each other while online (i.e. peer-to-peer calling) for free via a broadband connection.