Adsouth Partners, Inc., formerly Zenith Technology, Inc., is a vertically integrated direct response marketing company that generates revenues from the placement of advertising, the production of advertisements, creative advertising and public relations consulting services. The Company is a one-stop firm that, in addition to media planning an buying, will design the look and feel of a media campaign, craft and manage the commercial production, as well as create a migration strategy to retail. In January 2004, the Company, then Zenith Technology, Inc., acquired AdSouth, Inc., a Boca Raton-based media placement and creative marketing firm, in a reverse acquisition transaction. AdSouth specialized in direct response television marketing with clients that advertise its products or services on local and national television networks. The Company's name was changed to AdSouth Partners, Inc. effective January 8, 2004.