Lancer Corporation engages in the design, engineering, manufacture, and marketing of beverage dispensing systems, post-mix dispensing valves, beer dispensing systems, and related equipment worldwide. Its dispensing systems consist of mechanically cooled and ice-cooled soft drink and citrus dispensing systems. The company’s post-mix dispensing valves mix syrup and carbonated water at a preset ratio. Lancer also manufactures accessories for the valves, including push-button activation, water-only dispensing mechanisms, portion controls, and other automatically activated valve controls. The company’s beer dispensing equipment and related accessories comprise chillers, taps, fonts, and dispensers. In addition, it offers various other products, such as syrup pumps, carbonators, stainless steel and brass fittings, carbon dioxide regulator components, and water filtering systems. The company sells its products to soft drink companies, bottlers, equipment distributors, beer breweries, and food service chains through own sales personnel, independent distributors, and agents. Lancer Corporation was co-founded by Alfred A. Schroeder and George F. Schroeder in 1967. The company is headquartered in San Antonio, Texas.