Message #26 From:
NewsBot Date: November 20, 2006 05:02:00 AM
ABTL News Autobytel and Van Tuyl/Automotive Investment Group, Nation's Largest Privately Owned Auto Dealer Group, Sign National Marketing Agreement
IRVINE, Calif.--(BUSINESS WIRE)--Autobytel Inc. (Nasdaq:ABTL), a leading Internet automotive marketing
services company, and Van Tuyl (VT/AIG, Inc.), the nation's largest
privately owned automotive dealership group, today announced that the
companies have signed an agreement to create a national online customer
referral program from Autobytel to VT/AIG’s
dealerships. The marketing agreement will encompass Van Tuyl's
franchises in ten states.
“This relationship creates one of the industry’s
largest automotive marketing channels,” said
Autobytel Inc. President and CEO Jim Riesenbach. “Van
Tuyl is considered one of the premier automotive operations in the
world. We’re excited that a top-tier Fortune
500 company recognizes the benefits of Autobytel's proven online
marketing expertise."
In addition to receiving Purchase Requests for new and used cars and
trucks from Autobytel’s vast audience of
monthly web car buyers, VT/AIG dealerships will benefit from Autobytel’s
proprietary 7-step Quality Verification SystemSM,
one of the industry’s most rigorous programs
to verify the purchase-intent of online customers and a critical
component in the conversion ratio of Autobytel.com’s
leads which have the highest closing ratio among large new-car lead
services.* Autobytel also provides members of its dealer network with
personalized on site Internet sales training.
“We understand that today’s
online customers are serious about buying,”
said Van Tuyl Director of Customer Retention and Marketing Cassie
Broemmer. “Autobytel is known for not only
providing large numbers of customers but, more importantly, for bringing
dealers in-market, ready-to-buy car and truck shoppers. We expect
positive results from our new marketing alliance with Autobytel."
* Autobytel.com’s Closing Ratio Is Highest
Among Large New-Car Lead Services According to J.D. Power and Associates
Dealer Satisfaction Study, Autobytel press release 9/25/06
About Autobytel Inc.
Autobytel Inc. (Nasdaq:ABTL) is one of the largest online automotive
marketplaces, empowering consumers to make smart vehicle choices using
objective automotive data and insightful interactive editorial content.
The result is a convenient car-buying process backed by a nationwide
network of dealers who are committed to providing a positive consumer
experience. Every day consumers choose Autobytel-owned and operated
websites —Autobytel.com, Autoweb.com,
CarSmart.com, Car.com, AutoSite.com, Autoahorros.com, and CarTV.com –
to facilitate their car-shopping decisions. Autobytel’s
ability to attract millions of highly qualified, in-market car buyers
and connect them with retailers has made it a leader in facilitating the
entire customer car-buying lifecycle.
The Company’s innovative marketing,
advertising, data and CRM products, including its Web Control®
customer management system, Retention Performance Marketing (RPM®)
service reminder program, Special Finance LeadsSM,
and AIC® data center, are designed to enable
dealers to offer a premium consumer experience. Since pioneering
pro-consumer online automotive content and purchasing in 1995, Autobytel
has helped more than twenty-seven million car buyers, generating
billions of dollars in car sales for dealers.