Message #73 From:
NewsBot Date: November 21, 2006 01:45:00 PM
PCLN News Priceline.com Selects Butler, Shine, Stern & Partners To Develop New Advertising Campaign
NORWALK, Conn.--(BUSINESS WIRE)--Priceline.com® (Nasdaq: PCLN) announced today
that it has selected Sausalito, CA-based Butler, Shine, Stern & Partners
(BSSP) as its agency of record. BSSP will handle all advertising
creative services for priceline.com and will assist the company in
developing an upcoming new advertising campaign for the popular Internet
travel service. Terms of the contract were not disclosed.
Priceline.com, with its celebrity spokesman William Shatner, has
established a reputation in the marketplace for giving consumers more
ways to save on their travel purchases than any other major online
reservation service. Priceline.com offers consumers a choice between a
broad selection of products at published prices and priceline.com’s
famous Name Your Own Price® option.
“We’re very
impressed with how quickly BSSP gained a thorough understanding of our
business and what sets us apart from our major competitors,”
said Brett Keller, priceline.com’s Chief
Marketing Officer. “With BSSP’s
strong strategic and creative talents, we will develop unique and
compelling advertising that clearly differentiates priceline.com from
our competitors.”
“We’re thrilled to
be working with priceline.com in the fast-moving and highly competitive
travel category,” said Greg Stern, Chief
Executive Officer of BSSP. “Our goal is to
help priceline.com tap an even broader market through an inventive take
on what makes them unique versus the competition.”
About Butler, Shine, Stern & Partners
BSSP is a full-service marketing communications agency based in
Sausalito, CA. The agency provides services in advertising, online,
design and brand consulting through its four divisions, Butler Shine &
Stern, SF Interactive, GARGANTUA and Influx Strategic Consulting. One of
the largest independent agencies on the West Coast, BSSP is recognized
for its ability to provide highly creative, fully accountable marketing
solutions to a broad array of marketers including priceline.com, MINI
Cooper, Converse, LucasArts, Diageo Chateau & Estates, Sun Microsystems,
The Ritz-Carlton Club and Residences, VeriSign and Nike.
About Priceline.com® Incorporated
Priceline.com Incorporated (Nasdaq: PCLN) operates priceline.com, a
leading U.S. online travel service for value-conscious leisure
travelers, and Priceline Europe, a leading European online hotel
reservation service.
In the U.S., priceline.com gives customers more ways to save on their
airline tickets, hotel rooms, rental cars, vacation packages and cruises
than any other Internet travel service. In addition to getting all the
best published prices, leisure travelers can narrow their searches using
priceline.com’s TripFilter™
advanced search technology, create packages to save even more money, and
take advantage of priceline.com’s famous Name-Your-Own-Price®
service, which can deliver the lowest prices available.
Priceline Europe operates one of Europe’s
fastest growing hotel reservation services through its Booking.com
network of hotel reservation services, Activehotels.com and
priceline.co.uk. Priceline Europe operates in 40 countries in 12
languages and offers its customers in Europe and the U.S. access to
approximately 25,000 participating European hotels.
Priceline.com also operates the following travel websites:
Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com.
Priceline.com also has a personal finance service that offers home
mortgages, refinancing and home equity loans through an independent
licensee. Priceline.com licenses its business model to independent
licensees, including priceline mortgage and certain international
licensees.
