Message #36 From:
NewsBot Date: March 27, 2007 06:39:00 AM
SIFY News Sify.com to Showcase Lakme Fashion Week 2007 Live
CHENNAI, India--(BUSINESS WIRE)--Sify Limited, a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities (Nasdaq:SIFY), announced today that Sify.com would be the official Internet partner for The Spring Summer Collection of the internationally acclaimed Lakme Fashion Week (LFW) 2007 as well as its Fall Winter collection later this year. The portal’s broadband entertainment channel www.sifymax.com will stream live coverage of the event being held in Mumbai from March 27th to 31st 2007 at www.lfw.sifymax.com.
Commenting on Sify's association with LFW ‘07, Mr. V. Sivaramakrishnan, President, Portals, Sify, said, "We are honored to extend our association with Lakme Fashion Week ’07, the landmark fashion event in India. For the first time, Sify.com will provide a platform for aspiring models to participate in the fashion week. On demand availability of the show has ensured that Internet users can catch the event whenever and wherever they want.”
Sify.com aims to make dreams of aspiring models come true by giving them a chance to participate at the biggest fashion event in the country through an online Model Hunt. Sify.com users will shortlist contestants from profiles submitted by aspiring models from across the country. The participants can also upload videos of themselves on to the site or from web cameras from over 3500 Sify I ways across the country.
The webcast will include interviews with models & designers as they prepare for the biggest fashion event in the country, conversations with celebrities who attend the event, after show parties and much more! There will also be show reviews, profiles of all designers and models, along with photo galleries of the show’s complete collection. An online anchor of www.sifymax.com will give users exclusive behind the scenes video footage from the event that will not be showcased on television.
About Sify Limited
Sify is among the largest Internet, network and e-Commerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 186 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services and hosting. A host of blue chip customers use Sify's corporate service offerings. Consumer services include broadband home access, dial up connectivity and the iWay cyber café chain across 158 cities and towns. The company's network services, Data Center operations and customer relationship management are accredited ISO 9001:2000.
