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Message #144
From: TheMachine
Date: August 16, 2009 01:51:16 AM

AMZN Stock News : Shmoop and Kindle Sittin' in a Tree: Now You Can Become a Better Lover (of Literature & Life) Through Amazon Kindle

Take the classics to-go, with a side of Shmoop's smart, fun analysis.

MOUNTAIN VIEW, Calif., Aug. 4 /PRNewswire/ -- Shmoop (http://www.shmoop.com), a digital textbook publisher, today announced the availability of approximately 200 new titles for the Amazon Kindle, the portable reading device from Amazon.com (Nasdaq: AMZN). Today, Shmoop introduced more than 50 titles in Shmoop Classics, the first series of "mash-ups" for Kindle to offer the full, original text of classic literature interwoven with smart, fun analysis. In addition, Shmoop has made more than 140 of its award-winning literature study guides available on Kindle.

"We designed Shmoop digital textbooks to be read anytime, anywhere, by anyone who wants to become a better lover of literature, history, and life," said Ellen Siminoff, CEO of Shmoop. "Kindle gives readers freedom to take their classroom on the road."

"We're excited that Shmoop is offering their smart, lively literary analysis to Kindle customers," said Laura Porco, director of Kindle books at Amazon.com. "We know that even the best reading device is useless to our customers without deep selection, and the addition of Shmoop titles to the Kindle Store is certainly a win for customers."

Shmoop Classics for Kindle Include:

  • Innovative, interlinked mash-ups - You'll find chapters and quotes from the original text directly linked to the relevant Shmoop summaries, discussion, and analysis. We'll ask you questions, apply some WD40 to your brain, and get the ideas flowing.
  • Full texts of classic literature at pocket-friendly prices - Shmoop Classics for Kindle carry a suggested digital list price of $2.99. The broad selection of titles includes favorites such as William Shakespeare's Twelfth Night and Charles Dickens's Great Expectations.
  • Fun, plain-spoken analysis from experts - Shmoop writers are primarily from Ph.D. and Masters programs at Stanford, Harvard, and UC Berkeley. Shmoop will help you understand the historical context, language, characters, hidden meanings, themes, and plot twists-and-turns.

Start here to find Shmoop digital textbooks for the Kindle: http://www.shmoop.com/kindle/.

About Shmoop

Shmoop digital textbooks make literature, US history, and poetry more fun and relevant. Shmoop uses pop culture references, trivia, and a fun, plain-spoken voice to cover topics in great depth. Writers for Shmoop come primarily from Ph.D. and Masters programs at Stanford, UC Berkeley, and Harvard. Shmoop was giddy to be named "Best of the Internet" by PC Magazine and to be an Official Honoree in the 2009 Webby Awards. Shmoop is headquartered in a Labradoodle-patrolled office in Mountain View, California. For more information, please visit http://www.shmoop.com.

    CONTACT:     Mara Ritti, SparkPR
415-850-8645
mritti@sparkpr.com

SOURCE Shmoop


Source: PR Newswire (August 4, 2009 - 8:02 AM EDT)

News by QuoteMedia
www.quotemedia.c

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