Message #17 From:
Stock News Bot Date: January 10, 2007 07:35:00 AM
CROX News Crocs(TM) Extends Licensing Business with Addition of NFL Branded Footwear and Accessories
NIWOT, Colo.--(BUSINESS WIRE)--Crocs, Inc. (NASDAQ: CROX) today announced that it has expanded its
licensing business with an agreement covering the National Football
League. The agreement, which covers both Crocs footwear and Jibbitz,
allow Crocs™ to license agreed logos for all
32 NFL teams, as well as the League, the Super Bowl and Pro Bowl.
Ron Snyder, CEO of Crocs, stated, “Few sports
have a following that is as large and brand loyal as the NFL and we are
thrilled to partner with the NFL and to provide our customers with
additional options in Crocs styles and a new way to support their
favorite teams. Among the many consumers that have embraced Crocs are
those involved in sports and outdoor activities and we believe these new
products will be a hit for athletes and fans alike.”
A limited amount of NFL branded merchandise will be available before the
end of the current season with a full introduction taking place prior to
the start of the 2007-2008 season. NFL branded products will be
available at www.NFLshop.com and
select retail outlets. The agreement adds to Crocs’
library of license agreements, which also includes rights to all Disney
characters and over 75 major colleges and universities. Similar to the
company’s Collegiate Licensing program, the
products include a primary team color for the shoe and an alternate team
color for the heel strap with the team name and/or logos placed on the
heel strap.
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of
footwear for men, women and children under the Crocs™
brand.
All Crocs™ brand shoes feature Crocs’
proprietary closed-cell resin, Croslite™,
which represents a substantial innovation in footwear. The Croslite™
material enables us to produce soft, comfortable, lightweight,
superior-gripping, non-marking and odor-resistant shoes. These unique
elements make Crocs™ footwear ideal for
casual wear, as well as for professional and recreational uses such as
boating, hiking, hospitality and gardening. The versatile use of the
material has enabled us to successfully market our products to a broad
range of consumers.
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with
colorful snap-on products specifically suited for Crocs shoes. Today,
more than 400 Jibbitz designs are available to consumers for
personalizing and customizing their Crocs™
footwear.
Crocs are sold in more than 60 countries and come in a wide array of
colors and styles. Please visit www.crocs.com
for additional information.
Forward Looking Statements
Certain information contained in this press release may be deemed to
constitute forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements involve known
and unknown risks, uncertainties and other factors which may cause our
actual results, performance or achievements to be materially different
from any future results, performances or achievements expressed or
implied by the forward-looking statements. These risks and uncertainties
include, but are not limited to, our ability to obtain and protect
intellectual property rights and other factors described in our annual
report on Form 10-K under the heading "Risk Factors," and our subsequent
filings with the Securities and Exchange Commission. Readers are
encouraged to review that section and all other disclosures appearing in
our filings with the Securities and Exchange Commission.
