Message #16 From:
Stock News Bot Date: January 10, 2007 07:30:00 AM
CROX News Crocs(TM) Extends Licensing Business with Addition of NHL Branded Footwear and Accessories
NIWOT, Colo.--(BUSINESS WIRE)--Crocs, Inc. (NASDAQ: CROX) today announced that it has expanded its
licensing business with an agreement covering the National Hockey
League. The agreement, which covers both Crocs footwear and Jibbitz,
allow Crocs™ to license agreed logos for all
30 NHL teams and related NHL properties.
Ron Snyder, CEO of Crocs, stated, “The
National Hockey League boasts an incredibly dedicated fan base and we
are thrilled to partner with the League and provide its fans and our
customers with additional options in Crocs styles and a new way to
support their favorite teams. Among the many consumers that have
embraced Crocs are those involved in sports and outdoor activities and
we believe these new products will be a hit for athletes and fans alike.”
“We are pleased to add Crocs quality products
to our consumer products offering,” stated
Dave McCarthy, Senior Director Consumer Products Marketing. “NHL
Fans and hockey participants will appreciate the style and comfort of
Crocs as they follow their favorite teams throughout their active
lifestyles."
A limited amount of NHL branded merchandise will be available before the
end of the current season with a full introduction taking place prior to
the start of the 2007-2008 season. NHL branded products will be
available at www.shop.nhl.com and
select retail outlets. The agreement adds to Crocs’
library of license agreements, which also includes rights to all Disney
characters and over 75 major colleges and universities. Similar to the
company’s Collegiate Licensing program, the
products include a primary team color for the shoe and an alternate team
color for the heel strap with the team name and/or logos placed on the
heel strap.
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of
footwear for men, women and children under the Crocs™
brand.
All Crocs™ brand shoes feature Crocs’
proprietary closed-cell resin, Croslite™,
which represents a substantial innovation in footwear. The Croslite™
material enables us to produce soft, comfortable, lightweight,
superior-gripping, non-marking and odor-resistant shoes. These unique
elements make Crocs™ footwear ideal for
casual wear, as well as for professional and recreational uses such as
boating, hiking, hospitality and gardening. The versatile use of the
material has enabled us to successfully market our products to a broad
range of consumers.
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with
colorful snap-on products specifically suited for Crocs shoes. Today,
more than 400 Jibbitz designs are available to consumers for
personalizing and customizing their Crocs™
footwear.
Crocs are sold in more than 60 countries and come in a wide array of
colors and styles. Please visit www.crocs.com
for additional information.
Forward Looking Statements
Certain information contained in this press release may be deemed to
constitute forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements involve known
and unknown risks, uncertainties and other factors which may cause our
actual results, performance or achievements to be materially different
from any future results, performances or achievements expressed or
implied by the forward-looking statements. These risks and uncertainties
include, but are not limited to, our ability to obtain and protect
intellectual property rights and other factors described in our annual
report on Form 10-K under the heading "Risk Factors," and our subsequent
filings with the Securities and Exchange Commission. Readers are
encouraged to review that section and all other disclosures appearing in
our filings with the Securities and Exchange Commission.
About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the
four major team sports leagues in North America. Today, the NHL consists
of 30 Member Clubs, each reflecting the League’s
international makeup, with players from more than 20 countries
represented on team rosters. According to a Simmons Market Research
study, NHL fans are educated, tech-savvy and the youngest of all of the
fans of any other professional sport.
The NHL entertains more than 100 million fans each season in-arena and
through its national television - Versus, NBC, TSN, CBC, RDS and RIS -
and radio - Sirius and XM Radio - partners. HDNet, a national high
definition telecast partner of the NHL, is in its fifth year of NHL
coverage. The NHL Network, the home for the hockey fan, is a 24-hour
hockey channel available on digital cable and satellite throughout
Canada. The NHL Network's schedule is devoted exclusively to the sport
of hockey with a roster that features live games, highlight shows,
player profiles and interviews, vintage hockey, international and
amateur hockey, as well as original and "All Access" programming. The
NHL Network's signature show, "NHL On The Fly," airs nightly during the
season, giving hockey fans live look-ins, highlights and analysis to NHL
games all across the League.
Through the NHL Foundation, the League’s
charitable arm, the NHL raises money and awareness for Hockey Fights
Cancer, Hockey’s All-Star Kids and NHL
Diversity, and supports the charitable efforts of all NHL players. The
Garth Brooks Teammates for Kids Foundation is the official children’s
charity of the NHL and the NHLPA. Its Top Shelf Teammates program
contributes financial resources to non-profit organizations that benefit
children's health, education and inner-city services. For more
information on the NHL, log on to NHL.com.
NHL is a registered trademark of the National Hockey League. All Rights
Reserved.
