ERTS Stock: EA SPORTS(TM) Fantasy Football Delivers Innovative Console-Based Tools and In-Game Integration with Madden NFL 09
EA SPORTS™ Fantasy Football is the
Complete Fantasy Football Experience
Electronic Arts Inc., (NASDAQ:ERTS stock) announced today that EA SPORTS™
Fantasy Football will be launching a new website, fantasy.EASPORTS.com
and will have fantasy football applications specific to the Xbox 360™
video game and entertainment system and PLAYSTATION®3
computer entertainment system later this summer. The web-based service
of EA SPORTS Fantasy Football is free, while members of Xbox LIVE
or PLAYSTATION 3 Network will have the opportunity to download the
innovative fantasy football applications for a fee. In addition, for the
first time ever, gamers will have the ability to play their fantasy
football squad in Madden NFL 09. EA Experts, a team of internal
fantasy football gurus, returns and serves as a go-to source for all
fantasy football information.
“EA SPORTS Fantasy Football this year
takes fantasy football leagues to the next level,”
said EA SPORTS Fantasy Football Executive Producer Jeremy
Strauser. “Through our draft day and live
scoring applications we have made fantasy football a truly interactive
and innovative experience. In addition, we have created integration
between our EA SPORTS Fantasy Football product and Madden NFL
09 which gives the football gamer the complete football gaming
experience.”
Exclusive to EA SPORTS Fantasy Football customers, gamers will
have the ability to download the EA SPORTS Fantasy Football Live
Draft Tracker application and experience a fantasy draft that
includes all of the fanfare and presentation of an authentic
professional football draft on their Xbox 360 or PLAYSTATION 3. The days
of paper draft boards are over and gamers can view video clips and hear
the EA Experts team provide commentary on top players. Moreover, gamers
will be able to track their EA SPORTS Fantasy Football teams and
leagues through the EA SPORTS Fantasy Football Live Score Tracker
application, which is also available via download from Xbox LIVE or
PLAYSTATION 3 Network. The fantasy scores can be viewed in two ways:
full screen mode with complete rosters and details or picture-in-picture
mode which allows gamers to keep an eye on scoring updates while
watching live football action.
If you’ve ever wanted to test your fantasy
team against others in the Madden NFL franchise, EA SPORTS
Fantasy Football now gives you the opportunity. Through the website,
players designate which fantasy team will be imported into Madden NFL
09. This fantasy team is a fully-functional created team and can be
played in all areas available to created teams, including online
head-to-head games, providing the ultimate football gaming experience.
EA SPORTS Fantasy Football is an officially licensed product of
NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players
Association.
EA SPORTS Fantasy Football is developed in Orlando, Florida by
the award-winning EA Tiburon studio, which also produces Madden NFL 09,
NCAA® Football, Tiger Woods PGA TOUR®
and NASCAR® racing.
EA SPORTS™ is the leading interactive sports
software brand in the world, with top-selling titles and franchises
including Madden NFL football, FIFA Soccer, NHL®,
NBA LIVE, NCAA® Football, Tiger Woods PGA TOUR®
and NASCAR® racing.
For more information about EA SPORTS Fantasy Football, check out fantasy.EASPORTS.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM,
EA SPORTS FreestyleTM and POGOTM.
In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27
titles that sold more than one million copies. EA's homepage and online
game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
All Rights Reserved. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger
Woods, PGA TOUR and NASCAR are trademarks of their respective owners and
used with permission. “PlayStation”
and “PLAYSTATION”
are registered trademarks of Sony Computer Entertainment Inc. Microsoft,
Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of
companies. All other trademarks are the property of their respective
owners.
Electronic Arts Inc. Katherine Coulthart, 407-386-4812 Sr.
Publicist kcoulthart@ea.com Tyrone
Miller, 407-386-4905 Sr. PR Manager tmiller@ea.com
