Message #31 From:
NewsBot Date: November 28, 2006 04:28:00 AM
SIFY News Sifymax.com Partners with Sony to Webcast Exclusive Content on Bigg Boss
CHENNAI, India--(BUSINESS WIRE)--www.sifymax.com, the leading
broadband portal from Sify Limited, (NASDAQ Global Markets: SIFY), a
leader in Consumer Internet and Enterprise Services in India with global
delivery capabilities, announced today an alliance with Sony
Entertainment Television to be the official website of their popular
reality show Bigg Boss, the Indian version of the internationally
acclaimed Big Brother. Following this tie-up, Sifymax will feature
exclusive footage from each episode, as well as footage, which users do
not get to see on television.
Commenting on the alliance, Mr. V. Sivaramakrishnan, President, Portals,
Sify Ltd. said,“Bigg Boss has captured
the imagination of television viewers across the country with its unique
reality show format. Sifymax is the pioneer in broadband content and is
consistently innovating to offer a richer entertainment experience to
our consumers. We are certain that with this partnership Bigg Boss’
viewers will experience a closer connect with the participants that they
have loved or hated. Most of the major programs on the lead television
channels are already hosted on Sifymax and for we would like to be the
ultimate web destination for all forms of entertainment, including
popular reality shows.”
Speaking on this partnership, Albert Almeida, Executive Vice President &
Business Head, Sony Entertainment Television, said, "The launch of Bigg
Boss has given an all new meaning to reality television and we are happy
to extend the same excitement and unseen drama to a larger audience
through our web partner. Given the success of our partnerships during
Fame Gurukul and Indian Idol, we have immense confidence in the
popularity of Sifymax among Internet users and hope that Sifymax-Bigg
Boss partnership will take our show to another level."
Sifymax will feature the Bigg Boss show format, profile of the anchor,
profiles of contestants who are part of the show, weekly results, chats
and message boards. Exclusive podcasts-voice excerpts from the Evicted
Participant and Bigg Boss will be also be aired on a weekly basis. The
site is interactive with Bigg Boss fan polls, task ideas, poll feedback,
Big Boss blogs and an exclusive Bigg Boss merchandise store. Apart from
being the official broadband partner for the program, Sifymax also holds
the rights to market the website www.biggboss.sifymax.com.
About Bigg Boss
BIGG BOSS, the Indian version of the internationally acclaimed
show—Big Brother—has
taken India by storm after successfully enthralling viewers in 50
countries. Bigg Boss, an all powerful and god-like entity, rules the
lives of 13 handpicked celebrities from various field who must live
together in an isolated house with no contact to the outside world and
carry out various tasks that the Bigg Boss asks them to perform. This
unscripted soap promises to entertain with its unadulterated drama, raw
emotions, genuine laughter and so much more. Bigg Boss shows users LIVE
drama as it happens.
Apart from the celebrity Housemates like Rakhi Sawant and Kashmera Shah,
the popular Arshad Warsi plays the role of the assistant to the
mysterious Bigg Boss.
About Sify Limited
Sify is among the largest Internet, network and e-Commerce services
companies in India, offering end-to-end solutions with a comprehensive
range of products delivered over a common Internet backbone
infrastructure. This Internet backbone reaches 183 cities and towns in
India. A significant part of the company's revenue is derived from
Corporate Services, which include corporate connectivity, network and
communications solutions, security, network management services and
hosting. A host of blue chip customers use Sify's corporate service
offerings. Consumer services include broadband home access, dial up
connectivity and the iWay cyber café chain
across 154 cities and towns. The company's network services, Data Center
operations and customer relationship management are accredited ISO
9001:2000.
This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. The
forward-looking statements contained herein are subject to risks and
uncertainties that could cause actual results to differ materially from
those reflected in the forward-looking statements. Sify undertakes no
duty to update any forward-looking statements.
For a discussion of the risks associated with Sify’s
business, please see the discussion under the caption "Risks Related to
Our Business" in the company's report on Form 6-K for the quarter ended
June 30, 2006 which has been filed with the United States Securities and
Exchange Commission and is available by accessing the database
maintained by the SEC at www.sec.gov.
