Message #1 From:
NewsBot Date: November 5, 2005 10:37:00 AM
ABS News Procter & Gamble and Albertsons in Los Angeles Support the American Heart Association's ''Go Red For Women'' Campaign; Campaign Raises Contributions and Awareness About Heart Disease and Women
LOS ANGELES--(BUSINESS WIRE)--Nov. 5, 2005--The Procter & Gamble Company (NYSE:PG) and Albertsons (NYSE:ABS) partnered today for "Family, the Heart of the Home," a cooperative initiative to raise up to $50,000 in the Los Angeles area and cities throughout the country to support the American Heart Association's Go Red For Women campaign.
As part of the initiative, AHA heart ambassadors and health educators today fanned out to local Albertsons/Sav-On stores to talk to store consumers about the Go Red For Women campaign, distribute free red dress pins and promote the AHA's efforts to reduce heart disease and stroke. In-store Albertsons pharmacists, who fielded heart-related questions from consumers throughout the day, will do the same throughout the month of November.
To support the Go Red For Women campaign, Procter & Gamble, through the end of the month, will contribute $1 to the AHA every time shoppers purchase three or more participating P&G products including Crest(R), Covergirl(R), Downy(R), Nice'N Easy(R), Pampers(R), Pantene(R) and Tide(R) at Albertsons/Sav-On stores in Los Angeles and nationwide.
"When shopping for weekly groceries, most consumers might not realize that they could already have three or more Procter & Gamble products in their shopping carts once they get to the checkout stand," said Todd Ruberg, P&G Director of Customer Development. "Through our support of the Go Red For Women campaign, Procter and Gamble can help raise awareness about heart disease in women, while giving consumers a fast and easy way to support this cause."
"Albertsons was proud to open its door to the American Heart Association ambassadors to help educate our customers about cardiovascular disease; a disease that last year killed over 500,000 women in our nation. We brought this education to our shoppers to help them understand how to reduce their risks," said Duncan MacNaughton, Albertsons Executive Vice President of Merchandising. "We believe that our customers responded well to the healthy-heart message and shared this information with their loved ones at home."
The AHA launched the Go Red For Women campaign in February 2004 to raise awareness that heart disease is the No. 1 killer in women. "The goal of Go Red For Women is to increase women's awareness of their risk for heart disease and help them take action to reduce those risks," said Nieca Goldberg, M.D., AHA volunteer and chief of Women's Cardiac Care at Lenox Hill Hospital and assistant clinical professor of medicine at New York University School of Medicine. "Donations from companies like Procter & Gamble and Albertsons are crucial to our continued efforts as we strive to save more lives."
The full line of P&G products participating in the program include: Always(R), Bounce(R), Bounty(R), Cascade(R), Charmin(R), Covergirl(R), Crest(R), Dawn(R), Downy(R), Folgers(R), Gain(R), Head & Shoulders(R), Herbal Essence(R), Iams(R), Nice'N Easy(R), Oil of Olay(R), Pampers(R), Pantene(R), Prilosec(R), Pringles(R), Swifter(R), Tampax(R) and Tide(R).
About Albertsons
Albertsons is one of the world's largest food and drug retailers. The company's divisions and subsidiaries operate approximately 2,500 stores in 37 states across the U.S. and employ approximately 240,000 associates. Its banners include Albertsons, Acme, Shaw's, Jewel-Osco, Sav-on Drugs, Osco Drug, and Star Market, as well as Super Saver and Bristol Farms, which are operated independently.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About the American Heart Association
Since 1924, the American Heart Association has helped protect people of all ages and ethnicities from the ravages of cardiovascular disease and stroke, the nation's No. 1 and No. 3 killers, which claim more than 927,000 Americans a year. In fiscal year 2003-04, the association invested more than $439 million for research, professional and public education, and advocacy so people across American can live stronger, longer lives. Visit the American Heart Association at www.americanheart.org or call 1-800-AHA-USA1.
