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Message #88
From: NewsBot
Date: January 16, 2007 10:50:00 AM

AET News Aetna Names Robert M. Mead Senior Vice President of Communications and Strategic Marketing

HARTFORD, Conn.--(BUSINESS WIRE)--Aetna (NYSE: AET) today announced that Robert M. Mead has been appointed senior vice president of Communications and Strategic Marketing. Mead joins Aetna from Brunswick Group LLP, a leading international corporate and financial communications consulting firm. He replaces Roger Bolton, who retired in December 2006.

Mead will lead a newly combined group that will include the Communications, Strategic Marketing and Corporate Public Involvement organizations. He will be responsible for effectively integrating and influencing communications across a broad array of key constituents -- including customers, health care providers, employees, brokers/consultants, the media and public policymakers. Mead also will join Aetna’s newly formed Executive Committee, which will act as the senior governing body for the company.

“Robert has broad experience across public and private sectors and a strong background as a successful business consultant to numerous Fortune 500 companies,” said Ronald A. Williams, Aetna chairman and CEO. “I am confident he will add a valuable dimension to our senior team and make a strong contribution toward making sure Aetna’s value proposition is well understood by all of our constituencies.”

“Aetna is the industry leader in transforming how health care in America is delivered and shaping how it will be delivered in the future,” said Mead. “I have been particularly impressed by the company’s willingness to be at the forefront in product innovation and in taking forward-thinking policy positions that advance the national dialogue on health care. This is a significant opportunity to join Aetna’s senior management team and to make a contribution in advancing the company’s future growth.”

Prior to joining Brunswick in 2005, Mead was the president and CEO of Gavin Anderson & Co., an Omnicom subsidiary and global consulting firm specializing in financial, corporate and public affairs. In his career, Mead has consulted with many high profile organizations and corporations, including the United Nations, Caremark, Morgan Stanley, United Airlines, Prudential, General Motors, The Hartford, Standard & Poor's, Zurich Financial and PricewaterhouseCoopers.

Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 29.8 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans and government-sponsored plans. www.aetna.com

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