Message #63 From:
NewsBot Date: January 8, 2007 06:12:00 PM
DTV News DIRECTV Advertising Sales Department Announces Appointment of John O'Neill Vice President of Sports Sales and Marketing and Heather Curatolo Vice President of Direct Response
EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV, the nation’s leading satellite
television provider, announced two additions to the advertising sales
department today with the appointments of John O’Neill
as the Vice President of Sports Sales and Marketing and Heather Curatolo
as Vice President of Direct Response.
O’Neill joins DIRECTV from Fox Sports Net
where he served as Manager of Media and Marketing Partnerships, as well
as Senior Account Executive specializing in the sale of network unwired
MLB, NHL and NBA networks. While at Fox Sports Net, O’Neill
consistently posted top sales and under his leadership, sales quadrupled
over a nine year period. O’Neill’s
extensive background in sports will energize a new DIRECTV initiative to
take a more focused approach to sports marketing. Prior to Fox, O’Neill
worked at Jack Nicklaus’ Golden Bear
International as Corporate Marketing Manager and for the ABC Television
Network as Manager of Daytime Sales in Chicago. He holds a bachelor’s
degree from Boston College.
Curatolo comes to DIRECTV from Court TV where she served as the Vice
President of Direct Response and Paid Programming Advertising Sales.
While at Court TV, Curatolo set the standard in the sales industry
consistently exceeding aggressive sales goals. Curatolo is also known
for developing new and innovative ways to generate additional revenue at
Court TV. Curatolo holds a bachelor's degree from Marist College.
O’Neill and Curatolo are part of DIRECTV’s
strategy to continue increasing national ad sales and revenue. As part
of this transition, DIRECTV has combined its existing Advertising Sales
team with a group of DIRECTV account representatives from DIRECTV’s
former ad sales vendor, Twentieth Television. The newly combined DIRECTV
Advertising Sales team, operating out of DIRECTV offices in Los Angeles,
Chicago, and New York, are responsible for attracting new national
advertisers to DIRECTV while also working with internal DIRECTV
departments to create new partnerships and revenue sources.
About DIRECTV, Inc.
DIRECTV, Inc., the nation’s leading satellite
television service provider, presents the finest television experience
available to more than 15.6 million customers through exclusive content,
industry-leading customer service (which has surpassed cable for six
years running) and superior technologies. Each day, DIRECTV subscribers
enjoy over 250 channels of 100% digital picture and sound; exclusive
programming and the most comprehensive collection of sports programming
available anywhere including NFL SUNDAY TICKET™,
and MLB EXTRA INNINGS™. DIRECTV (NYSE:DTV)
also leads the digital television technology revolution with exclusives
such as NFL SUNDAY TICKET SuperFan™, US Open
Interactive and YES Network Interactive and will soon have the capacity
to offer over 150 channels in HD. For the most up-to-date information on
the Company, please visit directv.com.
