« Previous | Next » | All Messages |  GIS Message Board Home | recommend post |  Ignore Poster

GIS News Sam's Club Debuts Granola Bites Made with Nature Valley(R) Ingredients

MINNEAPOLIS--(BUSINESS WIRE)--The great taste of Nature Valley® is now delivered in a bite-sized treat baked fresh at more than 500 Sam’s Club bakeries nationwide. The new Granola Bites, developed by General Mills, bring the great taste and natural ingredients found in Nature Valley granola bars to active consumers looking for a uniquely satisfying snack.

For the first time, General Mills has expanded the retail success of the Nature Valley brand to the supermarket bakery. Made with pure and simple, great-tasting Nature Valley ingredients, the cranberry-walnut flavored Granola Bites are loaded with hearty granola, crunchy walnuts and cranberries.

Baked fresh in the bakery at Sam’s Club stores, Granola Bites give consumers a great-tasting snack with fewer than 100 calories per serving.

“There is a growing trend for snacks to be 100 calories or less, and consumers have really started to take notice,” said Paul Walther, Consumer Insights manager for the General Mills Bakeries & Foodservice division. “The success of this snacking trend can be realized in the bakery, too, with new Granola Bites from General Mills. Granola Bites deliver the great tasting Nature Valley ingredients found in its granola bars at less than 100 calories per serving.”

Granola Bites in Cranberry Walnut are available now at more than 500 Sam’s Club bakeries nationwide.

Nature Valley is the Official Natural Energy Bar for the PGA TOUR, U.S. Ski Team and the Warren Miller Film Tour. In addition, Nature Valley is a sponsor of The National Park Foundation.

About Sam’s Club

Sam’s Club is a division of Wal-Mart Stores Inc., and ranks as one of the nation’s largest warehouse clubs with 47 million U.S. members. The first Sam’s Club opened its doors in Midwest City, Okla., in 1983. Sam’s Club offers exceptional values on merchandise and services for business owners and consumers. Online merchandise and club information is available at samsclub.com.

About General Mills Bakeries & Foodservice

General Mills’ Bakeries & Foodservice division sells a wide array of products into the retail bakery channel, including bakery flour, dry baking mixes and frozen products including cookies, cinnamon rolls, croissants, puff pastry, danish and other sweet goods. It also markets dry baking mixes and bakery flour in the foodservice, restaurant and wholesale bakery channels. The division also sells General Mills branded cereal, yogurt, snacks and more in a wide variety of foodservice outlets, such as cafeterias, convenience stores and vending machines. The division generates more than $1.7 billion in sales.