Message #70 From:
NewsBot Date: November 2, 2006 08:29:00 AM
GM News VIDEO from Medialink and General Motors: Pickup Personalization on Display at SEMA 2006
--(BUSINESS WIRE)--Vehicle personalization is big business. Automotive specialty and
performance products are a $34 billion industry. The annual Specialty
Equipment Market Association (SEMA) Show in Las Vegas brings together
the hottest products, seminars and demonstrations under one roof. This
year, trucks are creating a major buzz.
The truck market is the single biggest for performance and personalized
products in the automotive industry. Innovative automakers like
Chevrolet are designing their trucks so they are customizable. This
development is drawing the attention of celebrities and automotive
enthusiasts alike -- including NASCAR's Dale Earnhardt Jr., who helped
unveil a new Silverado at the event.
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