Message #32 From:
NewsBot Date: December 18, 2006 07:09:00 AM
HAS News Hasbro and REEBOK Ink Deal for PLAY-DOH Branded Sneakers
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE: HAS) has signed a deal with REEBOK International to
manufacture the Versaflex PLAY-DOH collection of toddler footwear with
PLAY-DOH compound inspired gel-cushioning material built into the heel.
The collection was developed to give youngsters comfort, flexibility and
fun as they learn to walk and run. The new REEBOK PLAY-DOH sneaker line
is available at Kids Footlocker, Sears and Shoe Show stores nationwide.
PLAY-DOH is under license from HPG, the licensing arm of Hasbro.
The PLAY-DOH Versa Classics have been developed based on the specific
needs of toddlers one to three years old. In addition to gel-cushioning,
the sneakers feature REEBOK’S Versaflex
technology, which keeps growing feet comfortable through special grooves
in the outsole that allow for proper foot and arch development, wide
upper construction that matches the natural shape of toddler’s
feet and lightweight materials that permit children to walk naturally.
The sneakers are also equipped with fasteners that shut quickly so
toddlers can immediately jump into playtime.
“Kids have been unleashing their imagination
by creating masterpieces with their hands and the beloved PLAY-DOH
modeling compound for 50 years,” said Leigh
Anne Cappello, vice president of marketing for Hasbro’s
Preschool Brands. “We’re
now bringing the PLAY-DOH compound fun factor to the feet with the
Versaflex PLAY-DOH sneakers. The combination of REEBOK’S
Versaflex technology, designed to meet the needs of toddlers’
growing feet, combined with the rainbow of bright PLAY-DOH compound
colors makes these kickers appealing for both kids and their moms.”
The Versaflex PLAY-DOH collection is available for an approximate retail
price of $30/pair and come with two 1-ounce cans of PLAY-DOH molding
compound. The sneakers -- toddler sizes 4-10 –
are available in two fun styles and six brilliant colors.
ABOUT REEBOK
Reebok International, based in Canton, Massachusetts, is a leading
worldwide designer, marketer and distributor of sports, fitness and
casual footwear, apparel and equipment. A subsidiary of the adidas
Group, the company operates under the Reebok, CCM, Jofa, and Koho
brands. For more information, visit Reebok at www.rbk.com.
ABOUT HPG
HPG, the licensing arm of Hasbro, Inc. (NYSE: HAS), translates one of
the industry’s richest portfolios of brands
into a world of fun and excitement for children and adults globally.
Through a host of publishing, digital media, lifestyle and entertainment
platforms, HPG is able to surround consumers of all ages worldwide with
consumer products that expand Hasbro’s core
brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY,
MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.
