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HAS News PLAYSKOOL Launches First MP3-Based Developmental Toys for Infants

PAWTUCKET, R.I.--(BUSINESS WIRE)--PLAYSKOOL, a division of Hasbro, Inc., introduces MADE FOR ME, the only developmental, infant product line that enables parents to personalize play experiences with music. The entire MADE FOR ME line is compatible with a custom MP3, powered by Creative, a worldwide leader in digital entertainment, which lets parents personalize music during playtime and bedtime to meet all of baby’s needs.

PLAYSKOOL developed the MADE FOR ME collection with today’s parents in mind. All products allow mom and dad to customize activities and features to suit their child’s developmental needs, preferences and personality. Parents can choose from a library of 50 songs already loaded onto the MP3 player, transfer their own music from personal CD’s or download tracks from Internet music providers. The MP3 unit that is sold with the Digital Music Player is removable for use in all MADE FOR ME toys and gear. Each toy offers a modern, customizable approach to a variety of activities for baby.

“We are excited to be introducing the MADE FOR ME line of products to parents and consumers at CES this year,” said Kevin Fortey, vice president of marketing for PLAYSKOOL. “MADE FOR ME lets both parents and their babies enjoy music they prefer, while providing an innovative approach to classic developmental play.”

“As one of the pioneers in the MP3 player market, Creative is excited to expand the scope of its offerings by collaborating with Hasbro to bring music to young children and families,” said Brad Anderson, director of product marketing for Creative. “Now there is a Creative MP3 product for every member of the family, no matter what age.”

The full MADE FOR ME line of toys and gear will be available Fall 2007 and includes:

Digital Music Player: The ultimate in nursery entertainment for bedtime, playtime or while on the go, this Digital Music Player allows parents to customize their child’s audio environment. Parents can create play lists, play music from the pre-recorded library of classic songs, transfer tunes from CDs, download them from the Internet or record their own voice. Software enables parents to organize songs into categories or shuffle the tunes. Includes MP3 unit that can be removed and used in all MADE FOR ME products. (Approximate Retail Price: $79.99)

DAY TO DREAM SOOTHER: The animated screen includes optical lights, music, ceiling light projection and play features to soothe and delight infants. Whether soothing baby to sleep or providing stimulating entertainment, the DAY TO DREAM SOOTHER device is the only 3-in-1 entertainer customizable for day or night and appropriate level of stimulation. MP3 unit sold separately. (Approximate Retail Price: $34.99)

2-in-1 Infant Gym: The 2-in-1 Infant Gym grows along with baby. Featuring optical lights, mirror and song/sound effects this gym is developmentally designed for hands-on activities. The play features are removable and can be arranged to suit baby’s individual needs. Each activity rewards baby’s physical accomplishments, encouraging both fine and gross motor skill development, while teaching cause and effect. MP3 unit sold separately. (Approximate Retail Price: $39.99)

About HASBRO, INC.

Hasbro (NYSE: HAS - News) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About Creative

Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.