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HNZ News Heinz(R) Ketchup and Trivial Pursuit(R) Team up to Kick off World's Largest Trivia Game

PITTSBURGH--(BUSINESS WIRE)--If you remember all-too-well the decade known for big hair and break dancing, those memories could pay off. The H. J. Heinz Company (NYSE:HNZ) today announced it will distribute more than 200 million special-edition Heinz Ketchup packets featuring questions and answers from the new Trivial Pursuit^® Totally 80s^™ Edition and offer consumers a chance to win cash and prizes.

The packets will be distributed to foodservice operations throughout the country as part of the Heinz Ketchup Trivial Pursuit Contest and will, in effect, create the world’s largest Trivial Pursuit game. Consumers will have the opportunity to enter the contest – as described on the special-edition Heinz Ketchup packets – and register online at HeinzTrivialPursuit.com to win a $2,500 grand prize and hundreds of Trivial Pursuit^® Totally 80s^™ Edition games.

“There’s a certain nostalgia that people have for the 80s, so we’re giving consumers a chance to reminisce about that special time in their lives while enjoying the Ketchup they’ve loved all along,” said Rebecca Serafini, Senior Brand Manager, Ketchup, Condiments & Sauces, Heinz Foodservice. “As we kick off the world’s largest Trivial Pursuit game, we know this is a great partnership that naturally equals fun for everyone.”

As part of the 80s trivia fun, the packets will feature such trivia questions as: “What series went off the air in 1980 despite efforts of the unknown comic and Gene, Gene and the Dancing Machine?” and “What pop duo made an immediate impact with the hit ‘Wake me up Before You Go-Go?’”

Those consumers who visit the contest site in response to the questions and enter the name and location of the restaurant/foodservice operation where they received the packet, will be entered for a chance to win. The more times a restaurant is mentioned, the more chances its operator has to win free Heinz Ketchup. The site also features vintage 80s Heinz Ketchup TV commercials and a link to play Trivial Pursuit online.

“This is a chance for millions of Americans to remember more than they realize about the colorful 80s,” said Tim Eio, Senior Marketing Manager, Hasbro Games. “This Trivial Pursuit game celebrates those moments that made the decade so memorable.”

The special-edition Heinz Ketchup packets will be distributed through January 31, 2007 to foodservice operations throughout the country, including restaurants, schools, stadiums and more.

About Heinz

The H. J. Heinz Company, offering "Good Food, Every Day™," is one of the world's leading marketers and producers of branded foods in ketchup, condiments, sauces, meals, soups, seafood, snacks, and infant foods. Heinz satisfies hungry consumers in every outlet, from supermarkets to restaurants to convenience stores and kiosks. Heinz is a global family of leading brands, including Heinz® ketchup, sauces, soups, beans, pasta and infant foods (representing nearly one-third of total sales or close to $3 billion), HP^TM and Lea & Perrins® sauces, Ore-Ida® potatoes, Boston Market® meals, Weight Watchers®¹ SmartOnes® meals, and Plasmon^TM baby food. Heinz's 50 companies have number-one or number-two brands in 200 countries, showcased by Heinz® ketchup, The World's Favorite Ketchup®. Information on Heinz is available at www.heinz.com/news

¹Weight Watchers on foods and beverages is the registered trademark of WW Foods, LLC and is used under license.

About Hasbro:

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

TRIVIAL PURSUIT is a registered trademark of Horn Abbot Ltd. for the games distributed under exclusive license to Hasbro, Inc.