Message #20 From:
NewsBot Date: November 6, 2006 09:28:00 AM
MVL News SEGA Teams with Marvel to Bring Iron Man to Next-Generation Gaming Systems
SAN FRANCISCO & LONDON--(BUSINESS WIRE)--SEGA® of America Inc., SEGA®
Europe Ltd. and Marvel Entertainment, Inc. (NYSE:MVL) announced today
that they have entered into a worldwide licensing agreement whereby SEGA
has secured the exclusive rights to develop and distribute video game
titles for all platforms based on Marvel’s
renowned Iron Man property. Under the multi-year agreement, SEGA
has been granted the exclusive interactive rights to develop and
distribute games based on both Marvel‘s Iron
Man feature films and the classic comic book iterations of the
character. The Iron Man agreement represents the first step in a
strategic partnership between Marvel and SEGA to bring at least one
additional Marvel Super Hero property to next-gen platforms.
The first Iron Man project produced under the license agreement
will be based on Marvel Studios' highly-anticipated Iron Man
feature film starring Academy Award® Nominees
Robert Downey Jr. and Terrence Howard, and directed by Jon Favreau. This
project, the first feature film to be produced independently by Marvel
Entertainment, will blast into theaters May 2, 2008.
“Marvel is recognized as one of the world’s
leaders in the entertainment industryand SEGA is excited to be
publishing the next-gen interactive entertainment based on Iron Man,
the first Marvel Studios project being brought to the widescreen,”
said Simon Jeffery, President and COO, SEGA of America, Inc. “The
Iron Man history is filled with compelling and intriguing
characters and stories and with the power of the next-gen systems, SEGA
will be bringing these characters to life like never before.”
David Maisel, Executive Vice President, Office of the Chief Executive of
Marvel Entertainment, added, “SEGA is an
excellent partner to bring our Iron Man franchise to the next
generation consoles. SEGA is a powerful force in the video game space
and has always been on the cutting edge of the industry. We are very
excited to be bringing Iron Man to theaters in 2008 and to team
with a great partner to simultaneously introduce Iron Man to the
video game world.”
About SEGA®
of America
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA
Corporation, a worldwide leader in interactive entertainment both inside
and outside the home. The company develops, publishes and distributes
interactive entertainment software products for a variety of hardware
platforms including PC, wireless devices, and those manufactured by
Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s
Web Site is located at www.sega.com.
About SEGA®
Europe
SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based
SEGA Corporation, and a worldwide leader in interactive entertainment
both inside and outside the home. The company develops, publishes and
distributes interactive entertainment software products for a variety of
hardware platforms including PC, wireless devices, and those
manufactured by Nintendo, Microsoft and Sony Computer Entertainment
Europe. SEGA Europe’s Web Site is located at www.sega-europe.com.
About Marvel Entertainment Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is
one of the world's most prominent character-based entertainment
companies. Marvel's operations are focused on utilizing its character
franchises in licensing, entertainment, publishing and toys. Areas of
emphasis include feature films, DVD/home video, consumer products, video
games, action figures and role-playing toys, television and promotions.
Rooted in the creative success of over sixty years of comic book
publishing, Marvel's strategy is to leverage its character franchises in
a growing array of opportunities around the world. More information
about Marvel can be found at www.marvel.com
