Message #131 From:
Stock News Bot Date: January 4, 2007 09:00:00 AM
SI News Siemens Hearing New CEO Affirms Company's Leadership in Global Sales of Hearing Instruments
PISCATAWAY, N.J.--(BUSINESS WIRE)--Siemens Hearing Instruments, Inc., engineer and manufacturer of
state-of-the-art custom and behind-the-ear hearing instruments, today
announced Christi Pedra as the Company’s new
President and Chief Executive Officer. With the announcement of her new
position, Pedra affirmed Siemens industry leader role in global sales of
hearing instruments in spite of recent consolidation by several large
competing manufacturers. “Siemens has
subsidiaries and distribution partners all over the world,”
stated Pedra. “This global positioning allows
the Company to serve customers worldwide while effectively providing
them with the latest hearing instrument technology and services.”
With Pedra at the helm, Siemens Hearing Instruments also announced plans
to further invest in its customers by providing them with the critical
support programs they need to build their businesses and reach more of
those with hearing challenges. “In order to
grow our business, we depend on a strategy of strengthening relations
with our small and large customers,” said
Pedra. “One of the keys to our continued
success this year will be our aggressive investments to support
audiology practices and hearing care professionals with initiatives that
are designed to help our customers grow their businesses and secure
their future.”
Examples of such new initiatives being implemented this year include
enhancements to the Siemens Business Partners (SBP) program for the
independent dispenser. SBP will now offer a special business financing
program that will help them to connect with more hearing impaired
individuals via customizable marketing initiatives.
And with an eye towards educating the public about the need for
increased hearing healthcare and the services and support provided by
hearing instrument retailers, Siemens is initiating consumer marketing
and public relations programs focused toward the end-user. Siemens is
also poised to expand the reach of its pediatric program via a branding
partnership and increased specialized pediatric staff.
To help facilitate all of these growth initiatives, Siemens is expanding
its sales force to increase customer support. Pedra states, “Siemens
has always been astute to our customers needs. This sales staff increase
will boost our presence throughout the U.S., so we can more positively
impact our customers with better access to the company’s
support resources.”
Pedra began her Siemens career in 1986 via the acquisition of ROLM by
Siemens Information and Communications (I&C). While with I&C, Pedra grew
her career in various senior management roles in both sales and
marketing. In 2001, Pedra helped launch Siemens One as Vice President of
Executive Relations and was promoted to Chief Operating Officer in 2004.
About Siemens Hearing Instruments
Siemens Hearing Instruments, part of Siemens Medical Solutions, is one
of the leading manufacturers of hearing instruments in the United
States. Headquartered in Piscataway, New Jersey, the Company offers a
range of innovative products, solutions and services to Hearing Care
Professionals across the United States. Among its innovative products,
the Company designs and manufactures a variety of digital hearing
instruments in all styles to improve the quality of life for individuals
with hearing loss. Visit www.usa.siemens.com/hearing
for more information. Siemens Medical Solutions of Siemens AG (NYSE: SI)
with headquarters in Malvern, Pennsylvania and Erlangen, Germany, is one
of the largest suppliers in the world to the healthcare industry. The
Company is known for bringing together innovative medical technologies,
healthcare information systems, management consulting, and support
services, to help customers achieve tangible, sustainable, clinical and
financial outcomes. Employing approximately 36,000 people worldwide and
operating in more than 130 countries, Siemens Medical Solutions reported
sales of 8.23 billion EUR, orders of 9.33 billion EUR and group profit
of 1.06 billion EUR for fiscal 2006 (preliminary figures). More
information can be found at www.usa.siemens.com/medical-pressroom.
