Message #4 From:
QualityStocks Date: September 2, 2008 10:43:57 AM
Brite-Strike Tactical Illumination Products, Inc. (BSTI.PK) Weekly Recap 8/29/08
Brite-Strike Tactical Illumination Products, Inc. (BSTI.PK) Goes National with Ad Campaign Thursday, August 28th, 2008
Since its inception, Brite-Strike Tactical Illumination Products, Inc. (BSTI.PK) has relied on trade shows and word of mouth to sell its self-defense flashlights to law enforcement personnel; however, Brite-Strike has recently begun a national advertising campaign designed to introduce the company and its products to everyday citizens.
Brite-Strike was founded by two patrol officers who felt tactical flashlights could be improved. Glenn Bushee and Jon Neal worked in a garage and soon created their first prototype. The company now has a Tactical Blue-Dot Series of products specifically designed for law enforcement or military use. The company also has a Protector Series of products designed for citizens who want a personal self-defense device. The waterproof, shockproof devices emit a bright light that can temporarily disorient an attacker.
Less than a month ago, Brite-Strike completed a reverse merger that allowed it to transition into a publicly traded company. John Lennon, VP of Finance at Brite-Strike, said the funds for the almost-$500,000 ad campaign were allocated as part of the company’s new capital structure.
The start of the ad campaign follows a report that Brite-Strike had reached an agreement with BJ’s Wholesale Club to sell the Lightning Strike. The agreement states that the Lightning Strike, a self-defense flashlight designed for everyday citizens, will be sold at 28 BJ’s stores located in 16 Eastern states and on the BJ’s website. Additionally, Brite-Strike has started selling its products to the general public on Amazon.com and Lowes.com. According to Bushee, “Our goal is to bring personal safety into the hands of ordinary citizens.”
The national ad campaign started with a splash on August 13 with a full-page ad that ran in 95% of USA Today’s newspapers. The campaign will continue through October 31 with 30- and 60-second cable television ads on CNN, MSNBC, and Fox News. According to Bushee, who is also the president of Brite-Strike, the campaign was scheduled to coincide with the beginning of the school year.
“Back-to-college is a critical market segment for us,” stated Bushee. “We’re hoping to catch some back-to-school business with the Lightning Strike series, allowing us to capture some additional business in the fourth quarter.”
Bright Strike Tactical Illumination Products Inc. (BSTI.PK) Featured on FoxNews.com Self-defense Segment Wednesday, August 27th, 2008
President and founder of Brite Stike, Glenn Bushee, recorded an informational video for FoxNews.com on self-defense techniques. The video is an excellent medium for Bushee to showcase the personal protection line, the latest product from Bright Strike Tactical Illumination Products Incorporated that will be sold nationwide. This personal protection line is marketed as a key component that accompanies the company’s self-protection classes.
Brite Strike’s personal protection line offers an incredibly bright beam of white light in a small and convenient size with the goal of keeping women safe. The product also comes with a tactical carrying case that can attach to outer clothing or bags, as well as a lanyard made of composite material so it can be carried easily on a walk or jog. In addition to the intense flashlight, the package includes a personal alarm that emits a loud, piercing noise.
Bright Strike is a major advocate of the campaign to stop violence against women, and they intend to raise women’s awareness to their surroundings and the dangers of traveling alone at night. Self-defense classes are a weapon that can be used to combat this problem, but as Bushee says in the video, “the best self-defense tactic is one that you never have to use.”
Last year over 900,000 women were attacked at night in the US. Bright Strike hopes to help greatly reduce that number and improve the odds of women fighting back!
Brite-Strike Technologies, Inc. (BSTI.PK) Shines at the Second Annual New York Law Enforcement Exposition Monday, August 25th, 2008
During the second annual New York Law Enforcement Exposition, Brite-Strike Technologies, Inc. (OTC: BSTI) took advantage of the heralded opportunity to introduce their products to fellow law enforcement officials. The NY Times covered the event and found the company’s futuristic-looking flashlights particularly interesting among the other lighting products featured, which happened to be a large part of the exposition.
Brite-Strike Technologies was formed after two police officers had a conversation during their midnight shift in regards to how much they disliked the flashlight options that they were given. It was after that conversation that officer Jon Neal and Glenn Bushee began to construct plans on how they were going to devise a new kind of flashlight. In their spare time they came up with the idea of inventing a new kind of lightweight, waterproof flashlight that would be made of aluminum and contain a recessed switch to prevent accidental activation. Shortly after, the two Massachusetts police officers found themselves at their precinct introducing their fellow police officers to their latest invention.
Their innovative and flawless white light flashlights – which come in various sizes and weights – are used to temporarily blind and disorient a suspect or attacker, providing police officers and citizens throughout the United States the safety they desire. The company only manufactures tactical LED flashlights with the latest Luxeon® LED and EMP chip technology, as older LED and incandescent lighting technology cannot compare. The flashlights are made from milled aircraft aluminum, making them significantly lighter and easier to handle. They have a unique three-sided body for an ergonomic grip, with a front “Tri-Strike crown” and rear “Tri-Strike crown” for maximum impact for pressure point and weapon retention techniques.
Compared to an ordinary flashlight, the Brite-Strike beam is a brilliant white light with a wider spread for flood effect. This results in an entire area of a vehicle on a stop being illuminated, and allows the officer to quickly look for weapons, drugs, or someone trying to hide inside a vehicle. If a police officer is attacked, the white light has the capacity to temporarily blind and disorient a subject during a hostile situation. With a quick click of the end cap switch the light switches to a low setting for use as a normal flashlight. The end cap switch is flush, preventing accidental power switching from on to off.
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