Message #3 From:
NewsBot Date: March 23, 2005 08:50:19 AM
BRAVO Bravo! Foods International Signs Licensing Agreement with Marvel Enterprises(TM) for the UK and Ireland
Bravo! Foods International Signs Licensing Agreement with Marvel Enterprises(TM) for the UK and Ireland
NORTH PALM BEACH, Fla. - PRNewswire-FirstCall - March 22
NORTH PALM BEACH, Fla., March 22 /PRNewswire-FirstCall/ -- Bravo! Foods International (BULLETIN BOARD: BRVO) , a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks, announced that it has entered into a two-year license agreement with Marvel Enterprises, Inc. to use its world-famous Classic Marvel character program known as Marvel Heroes on Bravo!'s Slammers(R) nutritious and fortified milk drink products.
Under the terms of the license agreement, Bravo! will utilize certain Marvel Heroes for the packaging and promotion of its Slammers(R) flavored milk products in the United Kingdom and Ireland. Bravo! has enjoyed an existing license relationship in the United States and the Middle East with Marvel since early 2004 and, through this UK license, will expand its Slammers(R) international presence by offering vitamin-fortified, flavored milks that are tailored to satisfy a specific taste profile developed for the United Kingdom.
Bravo! CEO Roy Warren said, "While our Slammers(R) line has enjoyed a number of successes in the United States, we are committed to growing brand awareness and placement worldwide by introducing Slammers in key international markets."
Marvel's Classic character program features the character families of Spider-Man, X-Men, the Incredible Hulk, Fantastic Four, Silver Surfer, Captain America, Thor, Iron Man, Daredevil, Namor, Dr. Strange and Nick Fury. Marvel will utilize the Marvel Heroes Slammers(R) line as part of its Healthy Heroes promotional program in the United Kingdom, which is aimed at promoting good nutrition to children of all ages. The Slammers(R) Marvel milk line will represent the only sponsor in the beverage category of the Healthy Heroes program, and will join other food groups and products representing healthy and nutritional alternatives to junk food.
About Bravo! Foods
Bravo! Foods International Corp. licenses, markets, distributes and sells high-quality, nutritious, flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin Islands, Mexico and nine Middle East countries. The milk is available in the United States and internationally through production agreements with regional milk processors. Bravo!'s products currently are available under the brand name Slammers (R), and can be purchased in retail outlets throughout the country and in some international markets.
Bravo! Foods' Slammers(R) line is now available at more than 10,000 stores nationwide including such popular chains as 7-Eleven, A&P, Albertsons, Associated Grocers, BI LO, Brunos, C/S Metro, Dutch Farms, Food Lion, HEB, Mars, Pathmark, Piggly Wiggly, Ralph's, SuperTarget, Unified, Wake Fern, and White Rose.
For more information visit: http://www.bravobrands.com/ or http://www.otcfn.com/brvo .
Contact: Roy Warren, CEO Bravo! Foods, 561-625-1411 or James Dryer, Investor Relations, 561-837-8057 or Jamie@otcfn.com .
Marvel, Marvel Heroes, Spider-Man, X-Men, the Incredible Hulk, Fantastic Four, Silver Surfer, Captain America, Thor, Iron Man, Daredevil, Namor, Dr. Strange and Nick Fury and the distinctive likenesses thereof are trademarks of Marvel Characters, Inc., and are used with permission. Copyright (C) 2005 Marvel Characters, Inc. All rights reserved. http://www.marvel.com/ .
Safe Harbor under the Private Securities Litigation Reform Act of 1995:
The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.
Bravo! Foods International Corp.
Web site: http://www.bravobrands.com/
http://www.marvel.com/
