Message #19 From:
NewsBot Date: December 15, 2006 05:30:00 AM
CYRO News Chyron Partners with Madison Road Entertainment to Deliver New Solutions for Advertisers to Engage Viewers
MELVILLE, N.Y.--(BUSINESS WIRE)--Chyron Corporation (OTC BB: CYRO), the leading provider of graphics
software for the world's television broadcasters and an emerging player
in the field of mobile TV graphics, today announced its partnership with
LA-based Madison Road Entertainment, a pioneer and leader in the rapidly
growing field of branded entertainment. Together, the companies will
launch a new advertiser-supported mobile TV software suite and web-based
out of home (OoH) network services platform in 2007.
Under the partnership, the companies have agreed to develop and market a
series of software application tools that will connect advertisers more
efficiently with viewers through various devices and networking
protocols including cell phones, OoH networks and the Internet.
The partnership was formed to address the accelerating demand for
multiple media content delivery systems, as the large, traditional
audiences, which mainstream advertisers covet, spend more of their time
out of home and connected to new forms of content delivery - much of it
portable.
“Chyron has been developing its capabilities
in this area for several years now,” explained
Chyron President and CEO, Michael Wellesley-Wesley. “Recognizing
that the future requirements of advertisers will include a truly
immersive experience that extends beyond TV - to include cell phones,
OoH networks and the Internet - we identified Madison Road, its
advertising, branding, entertainment programming expertise and
connections as the perfect partner and choice to integrate Chyron into
these new areas of content creation.
“Madison Road’s
experience with social networking trends and viral marketing models, as
well as their positioning at the crossroads of advertising and
mainstream entertainment, fits well with Chyron’s
competence in developing software-based solutions for content creation
and content management in the digital video space.”
In 2005, Chyron launched its ChyTV business unit to develop technology
solutions for middle-service providers, addressing the newly-emerging
retail digital signage and OoH networks space. Based on its initial
development of proprietary content creation and scheduling software, as
well as low-cost playout devices, ChyTV is now poised to offer a
turnkey, web-based services solution to these high-growth, emerging
markets.
“Chyron's forty years of experience in
delivering bullet-proof, real-time graphics solutions to the world’s
broadcasters, coupled with their patented IP relating to reformatting
graphics for different screen sizes, make them a uniquely capable
partner for this venture,” said Jak Severson,
Managing Partner for Madison Road Entertainment. “Viewers
today expect more and more options from their programming. Excellent
software-based content creation, scheduling and delivery solutions are
going to prove essential for advertisers who want to reach an ever more
fragmented and discerning public.” He
concluded, “The combination of Madison Road’s
branded entertainment savvy and Chyron’s
technology reputation will result in some very compelling software
offerings that directly address some of the challenges currently being
faced by mainstream advertisers.”
About Chyron
With unwavering clarity of vision, Chyron continues to define and
dominate the world of broadcast graphics. Winner of numerous awards,
including two Emmys, Chyron has proven itself as the undisputed leader
in the industry. From the entry-level MicroX to the HD/SD-switchable
HyperX with Lyric PRO, Chyron’s exceptional
product line brings unmatched, 2D and 3D graphics creation and
performance to the most demanding studio and mobile operations. Rounding
out Chyron’s graphics offerings are still and
clip servers, channel branding and telestration systems, MOS newsroom
integration solutions and the award-winning WAPSTR mobile phone
newsgathering application. The ChyTV product line leverages Chyron’s
broadcast expertise with video graphics devices for microcasting and
digital displays. Chyron holds a patent on technology that enables the
integration of live television graphics data with a broad range of
interactive media platforms and consumer electronics devices. Chyron has
a unique, 40-year history of service and support for its products that
far exceeds that of most manufacturers. For more information about
Chyron products and services, please visit the company web sites at www.chyron.com
and www.chytv.com
(OTC BB:CYRO.OB).
About Madison Road Entertainment
Madison Road Entertainment is a branded entertainment studio serving the
broadcasting and advertising industries since 2003. Its core mission is
to provide solutions, which allow content to produce better financial
results through innovative ways that connect advertisers with consumers.
The Company derives most of its current business in traditional content
arenas like broadcast television, but it is rapidly expanding work in
online, wireless, feature film and video game platforms.
