Message #20 From:
NewsBot Date: December 21, 2006 08:37:00 AM
CYRO News Chyron Announces First European WAPSTR Installation at Major Spanish Broadcaster Antena 3
READING, England--(BUSINESS WIRE)--Chyron Corporation (OTC BB: CYRO) has today announced the first European
installation of its WAPSTR mobile phone application at Spanish
broadcaster Antena 3. Chyron’s Spanish partner
ClearCom carried out the installation.
Since mid-December, Spanish television network and media company, Antena
3, has been inviting viewers of its new morning magazine show, Espejo Público
to send questions, comments, birthday pictures and video via their
mobile phones. These are then displayed in the lower third of the screen
throughout the programme, using WAPSTR, in conjunction with Antena 3’s
Chyron CAMIO graphic asset management system and Chyron LEX graphics
systems.
WAPSTR, which was launched at IBC2006 receiving a number of industry
awards, allows broadcasters to air viewer generated breaking news video
and snapshots thereby allowing viewers to act as Citizen Journalists,
or Waparazzi! This enhanced interaction between viewer and
broadcaster builds interest and loyalty and lays the foundation for a
completely new viewer experience based on interactivity. The system
ensures that content sent by viewers is quickly made available to
journalists and producers for inclusion in the broadcast, via Chyron’s
graphics systems.
Jesús Martínez
Barbero, Antena 3’s Engineering Director
commented, “WAPSTR is a revolutionary product
that builds relationships between broadcasters and viewers. Television
has traditionally been based on a push concept –
broadcasters push content to viewers – until
now. Thanks to WAPSTR, viewers can play a major role in our programming,
with the minimum of day to day involvement from our technical staff.”
Michael Wellesley-Wesley, Chyron's president and CEO added, “Chyron
is delighted to announce this key installation of WAPSTR at Antena 3.
Chyron strives to develop user friendly software-based solutions for
content creation and management in the digital video realm and WAPSTR is
changing the face of news and entertainment programming. Inherent in
WAPSTR, is the potential to generate new, incremental revenue streams
for our broadcast customers and as such we anticipate strong demand for
this software in 2007.”
ANTENA 3 is the first Spanish Media Group active in the free to air TV
and radio broadcasting sectors quoted in the Spanish Stock Exchange. The
company also operates in other areas under the following trademarks:
ANTENA 3 free to air (TV broadcasting), ONDA CERO (radio), EUROPA FM
(radio), ATRES ADVERTISING (media exclusive operator), MOVIERECORD
(advertising in movie theatres) and UNIPUBLIC (sports events organiser).
About Chyron
With unwavering clarity of vision, Chyron continues to define and
dominate the world of broadcast graphics. Winner of numerous awards,
including two Emmys, Chyron has proven itself as the undisputed leader
in the industry. From the entry-level MicroX to the HD/SD-switchable
HyperX with Lyric PRO, Chyron’s exceptional
product line brings unmatched, 2D and 3D graphics creation and
performance to the most demanding studio and mobile operations. Rounding
out Chyron’s graphics offerings are still and
clip servers, channel branding and telestration systems, MOS newsroom
integration solutions and the award-winning WAPSTR mobile phone
newsgathering application. The ChyTV product line leverages Chyron’s
broadcast expertise with video graphics devices for microcasting and
digital displays. Chyron holds a patent on technology that enables the
integration of live television graphics data with a broad range of
interactive media platforms and consumer electronics devices. Chyron has
a unique, 40-year history of service and support for its products that
far exceeds that of most manufacturers. For more information about
Chyron products and services, please visit the company web sites at www.chyron.com
and www.chytv.com
(OTC BB:CYRO.OB).
