Message #8 From:
Stock News Bot Date: September 20, 2005 04:31:00 AM
BMSR News DIRT MotorSports(TM) Announces Partnership with Contingency Connection
NORMAN, Okla.--(BUSINESS WIRE)--Sept. 20, 2005--DIRT MotorSports(TM) (DIRT) (OTCBB:BMSR) announced that the Contingency Connection, a subsidiary of JRB Marketing, Inc., has been named as an official contingency supplier for DIRT in 2006. The Contingency Connection is a national program which has provided more than $9 million in cash and product sponsorships to clients including NASCAR, NHRA, AHRA and IHRA sanctioned tracks.
"The Contingency Connection is a race marketing program that gives all types of companies from performance manufacturers to consumer-oriented products direct access to the masses of weekly racers and their thousands of family members, friends and spectators that attend these events," said Jackie Ressa, President JRB Marketing, Inc. "We've been working diligently on putting together a program specifically designed for DIRT that really showcases the collective power of its national World of Outlaws and regional touring series."
"We're very excited to have the Contingency Connection as an official contingency program partner for 2006," said Paul A. Kruger, DIRT Chairman and CEO. "Their efforts will significantly benefit both our contracted teams as well as the grass-roots weekly racers that are the foundation of the sport. Within just a week of coming on board, the Contingency Connection has already made an impact by bringing more than ten high-profile sponsors for Super DIRT Week at the Syracuse Fairgrounds in New York and we look forward to what the relationship brings for the 2006 season."
For more information about the Contingency Connection (www.contingencyconnection.com) contact Jackie Ressa at 423-288-0285 or Bud Porter, Vice President Sales and Marketing, at 815-803-0008. For information about Super DIRT Week visit www.dirtmotorsports.com/DirtNE or call the DIRT New York office at 315-834-6606.
About DIRT MotorSports(TM)
Based in Norman, Okla., DIRT MotorSports(TM), Inc. is the premier dirt racing and sports entertainment company dedicated to the promotion of competitive dirt track racing. DIRT MotorSports is the largest sanctioning body for sprint, late model and modified dirt track racing in the United States and also owns and operates several dirt tracks. DIRT MotorSports operates the industry's most prominent national touring series, including the World of Outlaws Sprint Series(R) broadcast on the Outdoor Channel(R) (Nasdaq:OUTD); the World of Outlaws Stacker 2(R) Late Model Series(R) broadcast on SPEED Channel(R); and the DIRT Modified Series(TM). "World of Outlaws" is a registered trademark of DIRT MotorSports.
