Message #21 From:
NewsBot Date: October 2, 2006 05:00:00 AM
DMSP News World of Outlaws and SPEED Teaming Up For 2007
CONCORD, N.C.--(BUSINESS WIRE)--DIRT MotorSports, Inc., (OTCBB: DMSP) announces another significant step
in expanding its broadcast reach by moving 12 World of Outlaws Sprint
Series broadcasts to SPEED in 2007.
“SPEED has been home to the Knoxville
Nationals since 2003 with a solid fan following,”
said Hunter Nickell, SPEED Executive Vice President and General Manager. “When
we learned World of Outlaws broadcasts would be available, it was
something we immediately had an interest in. Building on the Knoxville
Nationals and carrying through the World of Outlaws championship run on
SPEED is something we know sprint car racing fans will embrace.”
“The World of Outlaws new broadcast agreement
with SPEED is another major move forward for our sport,”
said DIRT MotorSports CEO and President Tom Deery. “It
has been a top priority to expand our TV reach. Combine this new SPEED
relationship with the previously announced ‘Summer
of Money’ on ESPN2, and the foundation is
much better to grow the fan base while allowing our teams, track
operators and series to capitalize on sponsorship opportunities.”
In addition to adding 12 World of Outlaws Sprint Series events, there
also will be six World of Outlaws Late Model Series events in 2007 on
SPEED. The 12 World of Outlaws Sprint Car Series and six World of
Outlaws Late Model series events to be broadcast on SPEED in 2007 will
be announced later in the year when SPEED reveals its full 2007 schedule.
SPEED, celebrating its 10th Anniversary in 2006, is the nation's first
and foremost cable network dedicated to motor sports and the passion for
everything automotive. From racing to restoration, motorcycles to
movies, SPEED delivers quality programming from the track to the garage.
Now available in more than 73 million homes in North America, SPEED is
among the fastest growing sports cable networks in the country, the home
to NASCAR TV and an industry leader in interactive TV, video on-demand,
mobile initiatives and broadband services. For more information, please
visit SPEEDtv.com.
About DIRT MotorSports(TM)
Based in Norman, OK, DIRT MotorSports(TM), Inc. is the premier dirt
racing and sports entertainment company dedicated to the promotion of
competitive dirt track racing. DIRT MotorSports is the largest
sanctioning body for sprint car, late model and modified dirt track auto
racing in the United States and also owns and operates seven dirt
tracks. DIRT MotorSports operates the industry’s
most prominent national touring series’
including the World of Outlaws Sprint Car Series(R) currently broadcast
on The Outdoor Channel(R) (Nasdaq: OUTD); the World of Outlaws Late
Model Series(R) currently broadcast on SPEED(R) and the DIRT Big Block
Modified Series(TM) currently broadcast by Time Warner. "World of
Outlaws" is a registered trademark of DIRT MotorSports.
Safe Harbor Statement
This release may contain forward-looking statements as defined by the
Private Securities Litigation Reform Act of 1995, which involve risks
and uncertainties. Among the important factors which could cause actual
results to differ materially from those in the forward-looking
statements are economic, competitive and other factors effecting the
company’s operations, events and markets, as
well as other factors detailed in the company’s
filings with the Securities and Exchange Commission.
