Message #23 From:
NewsBot Date: December 15, 2006 06:39:00 AM
DMSP News 360 OTC to Sponsor of World of Outlaws Late Model Series
CONCORD, N.C.--(BUSINESS WIRE)--DIRT MotorSports, Inc. (OTCBB:DMSP) (DIRT) announced the World of
Outlaws Late Model Series, the premiere dirt late model racing series in
the U.S., has partnered with Rockford-Montgomery Labs and its 360 OTC
pain reliever brand for a multi-year deal. The World of Outlaws Late
Model Series is now the 360 OTC World of Outlaws Late Model Series
through 2009.
In addition to titling the World of Outlaws Late Model Series, 360 OTC
will become the Official Pain reliever of the World of Outlaws Sprint
Car and Late Model series. As part of its 2007 product roll-out to
consumers, 360 OTC will include World of Outlaws contents in its
in-store presence in such retail channels as Wal-Mart, Target, K-Mart
and CVS.
“We see a great fit between 360 OTC and the
World of Outlaws,” said Michelle Shearer, CEO
of Rockford-Montgomery Labs, Inc. “There isn’t
a motorsports series as legitimately grassroots as the World of Outlaws,
and 360 OTC is a product of value to everyday consumers everywhere.”
The World of Outlaws Late Model Series sponsorship rounds out a new and
robust series of high-profile property relationships for 360 OTC.
Previously announced is the 2007 title sponsor of the No. 36 360 OTC
Toyota to be driven by Jeremy Mayfield in the NASCAR NEXTEL Cup Series.
In addition, 360 OTC will be an Official Partner with the enormously
popular WWE wrestling series.
“With this announcement and introduction of
360 OTC to dirt racing, the World of Outlaws continues to make great
progress,” said Tom Deery, President and CEO
of DIRT MotorSports. “The World of Outlaws in
total will have more than 140 events in 2007, providing current and new
fans an opportunity to take in the sport through ESPN, SPEED and
DIRTVision.com.”
Details of the partnership between the World of Outlaws and 360 OTC
includes:
360 OTC will be title sponsor of the World of Outlaws Late Model
Series for three-years
360 OTC will be active in promotional support of the World of Outlaws
brands through its retail locations
360 OTC will be the exclusive pain reliever product of both World of
Outlaws series
With this partnership, the World of Outlaws is introducing new series
logos
About Rockford-Montgomery Labs, Inc.
Headquartered in Athens, Ga., Rockford-Montgomery Labs, Inc., is the
innovator of 360 OTC, a brand of FDA-approved Over-the-Counter (OTC)
pain relief medicines. The 360 OTC family includes 360 OTC Extra
Strength Relief, a pain reliever and fever reducer; 360 OTC Ignite
Maximum Strength, a fast-acting alertness aid; 360 OTC Hangover Extra
Strength Relief, a hangover reliever and fatigue reducer; 360 OTC
Hangover Relief Lite, a hangover reliever; and 360 OTC Heartburn Maximum
Strength, a heartburn relief medicine. 360 OTC products will be
available at selected mass retailers beginning February 2007.
About DIRT MotorSports(TM)
Based in Concord, N.C., DIRT MotorSports(TM), Inc., is the premier dirt
racing and sports entertainment company dedicated to the promotion of
competitive dirt track racing. DIRT MotorSports is the largest
sanctioning body for sprint car, late model and modified dirt track auto
racing in the United States and also owns and operates seven dirt
tracks. DIRT MotorSports operates the industry’s
most prominent national touring series’
including the World of Outlaws Sprint Car Series(R), the 360 OTC World
of Outlaws Late Model Series(R) and the Advance Auto Parts Super DIRT
Series(TM). “World of Outlaws”
is a registered trademark of DIRT MotorSports.
Safe Harbor Statement
This release may contain forward-looking statements as defined by the
Private Securities Litigation Reform Act of 1995, which involve risks
and uncertainties. Among the important factors which could cause actual
results to differ materially from those in the forward-looking
statements are economic, competitive and other factors effecting the
company’s operations, events and markets, as
well as other factors detailed in the company’s
filings with the Securities and Exchange Commission.
