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Message #68
From: NewsBot
Date: March 1, 2007 06:45:00 AM

EFSF News eFoodSafety.com, Inc.'s Cinnergen(TM) Sales Gain Momentum through Inclusion in AmeriMark Catalogues

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--eFoodSafety.com, Inc. (OTCBB:EFSF), a Company dedicated to improving health conditions around the world through innovative products and technologies, today announced that Cinnergen™ can now be found in the AmeriMark catalogues. In addition to Healthy Living, the Time For Me and Feel Good Store catalogues provide the potential of over 5 Million readers per month to be introduced to Cinnergen™, the Company’s clinically-studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism.

AmeriMark advised that it added Cinnergen to the Time For Me (http://www.timeformecatalog.com) and Feel Good Store (http://www.feelgoodstore.com) catalogues because the sales of Cinnergen™ from the Healthy Living (http://www.amerimark.com) catalog were both profitable and growing.

Patricia Gruden, President and CEO of eFoodSafety.com, Inc. stated, “We are pro-actively broadening the marketing of Cinnergen™ to catalog sales, a traditionally stable and necessary base that is an essential part of any national marketing plan. In its 37 year history, AmeriMark has established an excellent reputation within the print industry for offering quality brand-name merchandise at an exceptional value. We’re cautiously optimistic that this recent expansion into AmeriMark’s additional catalogs has the potential to fuel sales growth of Cinnergen™, resulting in incremental revenue growth within this sales channel.”

About AmeriMark

AmeriMark Direct is a leading direct marketer of women's apparel, shoes, name-brand cosmetics, fragrances, jewelry, watches, accessories, and health-related merchandise. AmeriMark Direct has been providing a large selection of quality value priced, brand-name merchandise to its satisfied customers since 1969. AmeriMark Direct ships millions of packages to its satisfied customers each year. Its reputation carries over to its website, (http://www.amerimark.com), which was created in October 2000 to give customers a safe and convenient place to shop online. With over 6000 items from 6 of their distinctive catalogs, Amerimark.com provides one convenient location to shop an exceptional selection of merchandise at bargain prices.

About eFoodSafety.com, Inc.

eFoodSafety.com, Inc. is dedicated to improving health conditions around the world through its innovative technologies. The company’s Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin (formerly named Big Six Plus) – EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The company’s MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It recently became the owner of the Talsyn™-CI/bid Scar Cream, that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn™ line. The Company is also owner of Cinnergen™, a clinically-studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism (www.cinnergen.com), and Cinnechol™, a new multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The Company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect™ anti-acne skin care system.

Please visit the Company’s website at: http://www.efoodsafety.com.

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company’s actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company’s products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

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