Message #72 From:
NewsBot Date: April 2, 2007 06:30:00 AM
EFSF News eFoodSafety.com Launches National Public Relations Campaign to Increase Public Awareness of the Company and its Innovative Products
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--eFoodSafety.com, Inc. (OTCBB:EFSF), a natural health company dedicated to improving health conditions around the world through innovative products and technologies, today announced it has engaged Pitch Inc. to launch a national multifaceted publicity campaign about the latest technologies and products being developed by eFoodSafety.
The year-long campaign will focus on communicating the nutritional benefits of two of eFoodSafety’s products, Cinnergen, a non-prescription whole food nutritional supplement that promotes healthy glucose metabolism, and Cinnechol, a nutritional supplement designed to reduce cholesterol levels. The goal of the campaign is to increase exposure through the media of the company’s product launches, existing products and the company as a whole, in order to raise awareness among consumers and the investment community about eFoodSafety and its innovative technologies and products.
“eFoodSafety has several impressive and important health products and technologies that are not widely known among consumers and the investment community,” says Amy Summers, president of Pitch Inc. “We are excited to work with eFoodSafety to raise public awareness on these innovations that we believe will have widespread media appeal.”
Pitch Inc., a public relations firm, provides companies with highly effective publicity campaigns specifically designed to help increase product sales, market share and profitability. The company has executed numerous national publicity campaigns for clients in a variety of fields including medical/health, food/beverage, business/finance, entertainment and non-profit organizations.
With over 25 clients in the natural products industry, Pitch has a proven record of success in communicating key brand messages through the media to increase consumer awareness about the health benefits of natural products.
Patricia Gruden, President and CEO of eFoodSafety.com, Inc. stated, “We are pleased to be working with Pitch, Inc. at this crucial stage in the Company’s development and now feel we are ready to present a concise message to the investment community and consumers. The Board of Directors and I felt that Pitch, Inc., with its extensive and impressive national media contact list, was the correct public relations firm to carry out the Company’s message.”
eFoodSafety.com, Inc. is dedicated to improving health conditions around the world through its innovative technologies. The company’s Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin (formerly named Big Six Plus) – EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The company’s MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It recently became the owner of the Talsyn™-CI/bid Scar Cream, that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn™ line. The Company is also owner of Cinnergen™, a clinically-studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism (www.cinnergen.com) and Cinnechol™, a new multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The Company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect™ anti-acne skin care system.
Statements contained in this release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company’s actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company’s products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.
