Scottsdale, AZ - (WORLD
STOCK WIRE) - February 6, 2008 -- eFoodSafety.com, Inc. (OTCBB: EFSF),
(www.efoodsafety.com), a researcher and developer of nutraceutical and
whole foods products, will launch a direct-response marketing campaign
for its recently introduced all-natural skincare line, NumaDerm. The
company has retained Respond2 Communications, a leading advertising
agency in the direct-response market, to spearhead and direct the
campaign, which is expected to air in April.
NumaDerm includes
a repair cream, ageless cream, and fade cream, which address three
major aspects of skin health and beauty to help maximize healing and
rejuvenation. Each product incorporates a proprietary nanotechnology to
efficiently and effectively transport benefits to the skin's surface
and deep beneath it. eFoodSafety anticipates that Respond2's vast
knowledge of the consumer space for beauty products, as well as its
tremendous experience in direct-response commercials, including
campaigns for Revlon, will create a successful marketing blitz of
increased market exposure and sales opportunities.
"We view
NumaDerm as an ideal line for consumer rollout through direct-response,
and we are confident that Respond2 will create a strong and targeted
campaign," says Patricia Gruden, CEO of eFoodSafety. "By our estimates,
the beauty market poses a solid sales opportunity, and we expect the
NumaDerm line to be well received by the public. This marks our fourth
campaign in the pipeline, and we hope the timing of these rollouts will
help broaden market presence, create new sales opportunities, and as an
ancillary effect, strengthen brand recognition. Ultimately, our hope is
that consumers will come to recognize and rely on eFoodSafety as a
leader of all-natural nutraceutical products."
About eFoodSafety.com
eFoodSafety.com,
Inc., based in Scottsdale, Arizona, is dedicated to improving health
conditions around the world through its innovative technologies. The
company's Knock-Out Technologies, Ltd. subsidiary has developed an
environmentally safe sporicidal product formulated entirely of
food-grade components that eradicates anthrax and a germicidal product,
Citroxin(TM) (formerly named Big Six Plus) - EPA Reg. No. 82723-1 that
kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella,
Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The
sporicidal product has completed its final efficacy laboratory study
requisite for EPA registration. In the study, it eradicated both
Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both
hard and porous surfaces. The OraPhyte(TM) product, which has been
tested and shown to be effective at eradicating nematodes by the U.S.
Department of Agriculture, is currently at three major universities
with outstanding Agricultural Departments undergoing crop-specific
research.
The company's Cinnergen(TM) is a clinically-studied,
non-prescription liquid whole food nutritional supplement that promotes
healthy glucose metabolism, is available for sale at
(www.cinnergen.com) and through national retailers; its Cinnechol(TM)
is a multi-faceted nutritional supplement specifically designed to
naturally reduce total cholesterol levels without causing any side
effects. The company has entered into a joint venture agreement with
CK41 Direct, Inc. to launch the PurEffect(TM) anti-acne skin care
system.
The company's iBoost, Inc. subsidiary is the
distributor of the Immune Boost Bar(TM), a non-dairy, no refined sugar,
all-natural and comprehensive multi-nutrient product that helps fortify
the body's immune system. The product contains Citroxin(TM),
eFoodSafety's proprietary all natural supplement proven effective in
fighting several types of harmful bacteria, and forty active compounds
that assist with enhancing immunity, detoxification, cleansing, and
metabolic efficiency. The Immune Boost Bar(TM) is available in three
delicious flavors: chocolate, oatmeal-raisin, mint and peanut butter
and can be purchased at www.immuneboost.com.
The company's
MedElite, Inc. subsidiary distributes clinically proven products to
physicians who then prescribe the products for their patients. It is
the owner of the Talsyn(TM)-CI/bid Scar Cream, a product that has been
clinically proven to facilitate and improve the appearance, redness and
strength of scars (www.talsyn.com), as well as seven (7) other products
in the Talsyn(TM) line.
Please visit the company's website at: http://www.efoodsafety.com.
Patricia Gruden
efoodsafety.com, Inc.
7702 East Doubletree Ranch Road
Suite 300
Scottsdale, AZ 85258
USA
Phone: 415-884-0348
Fax: 480-348-3999
Source: efoodsafety.com, Inc.
Note:
The following press release was submitted by: efoodsafety.com, Inc.,
and World Stock Wire, Inc. is not liable for the contents of this press
release.
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