Message #3 From:
Jason Date: September 6, 2007 03:52:13 PM
John Fleming, CEO of GameZnFlix, Inc., Outlines Plans
GameZnFlix, Inc. (OTCBB: GZFX) CEO, John
Fleming, has issued an open letter to the company's shareholders and the
marketplace conveying his positive outlook for the company's future. Mr.
Fleming stated, "I would like to take this opportunity to communicate with
GameZnFlix shareholders and the marketplace regarding the company's
business operations and growth prospects. While GameZnFlix continues to
face challenges, I believe that the company can and will succeed. Over the
last several months, GameZnFlix has made significant changes in its
strategic focus, operations, and research and development. Below, I will
describe several of these changes."
Market Analysis and Strategic Focus
In January 2007, GameZnFlix engaged Moroch Advertising agency to generate a
comprehensive marketing program for 2007. GameZnFlix selected Moroch, with
offices in 22 cities and clients ranging from Columbia Pictures to the U.S.
Army, because of the agency's experience in obtaining and applying
information about the needs and preferences of U.S. consumers. Moroch's
research identified three distinct target demographics that are ideal for
the GameZnFlix service. Moroch convened focus groups in several major
cities to learn how potential GameZnFlix members viewed the GameZnFlix
service and which features they liked and disliked. The agency also
generated several versions of a new "look and feel" for GameZnFlix,
including company colors, logos and website designs. Moroch was prepared
to generate a large-scale advertising campaign and recommend media buys
throughout TV, print, and online media. Due to the high cost of pursuing
such a campaign, and with the return on that investment uncertain,
GameZnFlix chose instead to maximize its investment in Moroch's services in
more immediate and cost-effective ways by making strategic changes to its
core service and marketing efforts.
Core Service. GameZnFlix has modified its core service and consumer value
proposition to emphasize video games. GameZnFlix had previously attempted
to serve as a one-stop shop for DVD and video game rentals, which required
the company to maintain a broad inventory of both movie titles and games.
GameZnFlix is now a "gamer-driven" source for video game and DVD rentals,
with the emphasis on offering our members the most popular new games for
each game platform carried by GameZnFlix. While GameZnFlix will continue
to offer DVDs, it will focus on current, gamer-oriented hit movies.
Brand Development and Marketing. GameZnFlix is also proud to introduce its
new brand identity, encompassing a distinctive logo, color scheme and brand
message of "Life Without Pause." GameZnFlix has also launched its new
website through both www.gnfgames.com and www.gameznflix.com, which will
enable GameZnFlix members to personalize their browsing and renting
experience according to their individual preferences.
In the past, GameZnFlix used multiple advertising mediums to promote its
services, ranging from national TV spots to online search engines. Past
experiences coupled with Moroch's research and analysis has helped us
identify which forms of advertising are likely to be most cost-effective
and yield the greatest return. GameZnFlix will focus on these advertising
mediums to most efficiently and effectively market its services.
Operations
GameZnFlix is determined to become profitable. In an effort to achieve
this goal as soon as possible, GameZnFlix has improved its operations in
the following ways:
-- Developed a new purchasing algorithm with the goal of improving membership satisfaction with our inventory.
-- Worked with the United States Post Office to increase our shipping efficiency while reducing the company's manpower requirements.
-- Transformed its customer service department by adding direct telephone support during the company's normal business hours, expanding the number of customer service personnel across the country to handle online inquiries 7 days a week.
-- Imposed mandatory salary reductions for key management executives.
Research and Development
Since December 2006, GameZnFlix has allocated a portion of its resources to
research and development activities. The two principal projects have been
GNF Entertainment and GNF Digital. GNF Entertainment operated two
free-to-air satellite television channels, which were intended promote
GameZnFlix while generating an additional revenue stream. As GNF
Entertainment did not reach its revenue goals, GameZnFlix ultimately
discontinued operations.
Entertainment industry analysts have predicted significant growth for the
digital distribution of movies and TV programs between 2006 and 2008. In
2006, GameZnFlix began researching methods of delivering movies and other
home entertainment by online streaming and secure download. At the same
time, GameZnFlix entered into discussions with a variety of content owners,
ranging from major U.S. movie studios to individual filmmakers.
As the major studios have required large financial guarantees for the
rights to distribute their movies via the Internet, GameZnFlix has
concentrated on licensing quality independent films. In January,
GameZnFlix launched GNF Digital, an online movie store that currently
offers over 200 movies for download-to-own. GameZnFlix has also secured
the rights to distribute another 300 movies by streaming or download.
Moreover, the GNF Digital storefront can be modified for selling other
forms of digital entertainment, such as games. In light of the strategic
advantages of establishing the company's own digital distribution platform,
GameZnFlix considers the monthly costs of GNF Digital to be acceptable and
a reasonable business investment.
Outlook
GameZnFlix remains committed to achieving profitability and realizing
sustained success and growth. To this end the company has: (1) refocused
the company's marketing to better reach customer demographics per the
Moroch research; (2) developed a member interactive website to enable our
members to better control our website when visiting and providing them with
a quicker way of reaching the games and movies they like; (3) adopted a
cost-efficient distribution workflow that has enabled the company to
eliminate over 30 employees, while maintaining timely order fulfillment
throughout the country; (4) overhauled the title selection and purchasing
methods to better satisfy members' demand for the most popular new game
titles; and (5) implemented a disciplined and refocused plan to reach
profitability.
GameZnFlix is primarily an online provider of video game and movie rentals,
and additionally, provides video on demand movies for purchase. With
memberships starting as low as $8.99, subscribers can rent both video games
and movies with no late fees or due dates. Membership for rental services
is located on the Internet at www.gnfgames.com and video on demand is
located at www.gnfdigital.com.
Notice: Certain statements in this news release may contain forward-looking
information within the meaning of Rule 175 under the Securities Act of 1933
and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to
the safe harbor created by those rules. All statements, other than
statements of fact included in this release, including, without limitation,
statements regarding potential future plans and objectives of the company,
are forward-looking statements that involve risks and uncertainties. There
can be no assurance that such statements will prove to be accurate and
actual results and future events could differ materially from those
anticipated in such statements. Technical complications that may arise
could prevent the prompt implementation of any strategically significant
plan(s) outlined above. The company cautions that these forward-looking
statements are further qualified by other factors including, but not
limited to those set forth in the company's Form 10-KSB filing and other
filings with the United States Securities and Exchange Commission
(available at http://www.sec.gov/). The company undertakes no obligation to
publicly update or revise any statements in this release, whether as a
result of new information, future events or otherwise.