Mr. Paul Khakshouri, Chief Operating Officer, stated: “A landmark event for Coffee Pacifica for executing on its ‘Growers Direct’ distribution strategy. Our Joint Venture partners have the first café location in Shanghai and we are in the process of securing an additional five (5) café locations for the first quarter in 2008. Uncommon Grounds Inc. will be the sole and exclusive supplier of our roasted specialty coffees grown by our farmer shareholders completing the ‘Tree to Cup’ concept in a unique manner. Coffee Pacifica will capture 100% revenue from the supply of roasted coffees and in addition will derive 20% of the net revenues of the Joint Venture. As the retail presence continues to grow, I am confident Coffee Pacifica will experience increase in revenues and margins through economies of scale.”
Coffee Pacifica, Inc. is a world-wide distributor and a marketer of the green bean coffee grown in Papua New Guinea and “Penlyne Castle” brand “Jamaican Blue Mountain” coffee grown by Blue Mountain Coffee Co-Operative Society Ltd (“BMCC”) of Jamaica. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica’s shareholder-farmers in the Highland region’s rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.coffeepacifica.com. Coffee Pacifica’s wholly owned subsidiary, Uncommon Grounds Inc., established in 1984, is a coffee roasting and wholesale company based in Berkeley, California. Visit their website at www.uncommongrounds.net to purchase our roasted coffee beans.
Except for the historical matters contained herein, statements in this press release contain “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company’s current and future business and prospects. Actual results could differ materially, as a result of various risk factors including but not limited to: (1) competition in the markets for the Company’s coffee; (2) the ability of the Company to execute its plans; and (3) other factors detailed in the Company’s public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with green bean coffee business. These forward-looking statements are not guarantees of future performance.
Malone & Associates, LLC
Corporate Relations
Rico
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