Growers Direct Coffee Company, Inc. (previously Coffee Pacifica, Inc.) (OTCBB:CFPC), announced today that it has changed its name to “Growers Direct Coffee Company, Inc.,” which better tells the story of our business. The new website is www.growersdirectcoffee.com.
Mr. Paul Khakshouri, Chief Operating Officer, stated: “Our new name adopted at the Annual General Meeting truly reflects our mission statement as we continue to grow and access new coffee markets. We currently have access to green bean coffee supply from Papua New Guinea, Ethiopia and Jamaica which we sell to major coffee roasters. Utilizing our existing marketing channels, our farmer-shareholders from these countries are able to sell direct into the market, effectively eliminating the middlemen, thus giving the farmers a higher price for their green bean coffees. In addition, we also roast and sell these coffees at our 100%-owned subsidiary Uncommon Grounds Inc. in Berkeley, California, completing our Growers Direct “Tree to Cup” concept. With our recent entry into China, we intend to take advantage of our partners’ aggressive plans for opening and expanding coffee shops, by supplying artisan roasted coffees, grown by our farmer-shareholders. To assist and complement our growth and our partners’ vision, we intend to introduce more countries into our supply chain in the future. As we implement our strategy we will make available new collateral material so we can keep the industry and investment community informed of our progress.”
Growers Direct Coffee Company, Inc. (previously Coffee Pacifica, Inc.), is a worldwide distributor and a marketer of the green bean coffee grown in Papua New Guinea and “Penlyne Castle” brand “Jamaican Blue Mountain” coffee grown by Blue Mountain Coffee Co-Operative Society Ltd. (“BMCC”) of Jamaica. Green bean coffee in Papua New Guinea is grown by the shareholder-farmers in the Highland region’s rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.growersdirectcoffee.com. Coffee Pacifica’s wholly owned subsidiary, Uncommon Grounds Inc., established in 1984, is a coffee roasting and wholesale company based in Berkeley, California. Visit their website at www.uncommongrounds.net to purchase our roasted coffee beans.
Except for the historical matters contained herein, statements in this press release contain “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company's current and future business and prospects. Actual results could differ materially, as a result of various risk factors, including but not limited to: (1) competition in the markets for the Company's coffee; (2) the ability of the Company to execute its plans; and (3) other factors detailed in the Company's public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with the green bean coffee business. These forward-looking statements are not guarantees of future performance.
Malone & Associates, LLC
Corporate Relations
Rico Stubbs or Stacey Salanoa, 888-739-9477
www.opportunitiesforthefuture.com