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Message #39
From: NewsBot
Date: December 14, 2007 06:40:58 PM

Growers Direct Shanghai Coffee Cafe to Open February 29, 2008

Growers Direct Coffee Company, Inc. (previously Coffee Pacifica, Inc.) (OTCBB:GWDC) announced today that its China Joint Venture’s specialty gourmet cafés in Shanghai, China, will operate as Shanghai Uncommon Grounds Coffee Company, Ltd. The first specialty gourmet café in Shanghai, China is located at the busy commercial and residential area on Shimen Yi Lu (Road) close to the Four Seasons Hotel, Shanghai. The café is anticipated to open for business February 29, 2008.

Growers Direct Coffee Company Inc. (previously Coffee Pacifica, Inc.) is a worldwide distributor and a marketer of the green bean coffee grown in Papua New Guinea, “Penlyne Castle” brand “Jamaican Blue Mountain” coffee grown by Blue Mountain Coffee Co-Operative Society Ltd (“BMCC”) of Jamaica and Ethiopian Fair Trade and Organic certified coffee. Coffee in Papua New Guinea is grown by the Company’s shareholder-farmers in the Highland region’s rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea, “Jamaican Blue Mountain” and Ethiopian Fair Trade and Organic certified coffees are well-regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.growersdirectcoffee.com. Our wholly owned subsidiary, Uncommon Grounds Inc., established in 1984, is a coffee roasting and wholesale company based in Berkeley, California. Visit the website at www.uncommongrounds.net to purchase artisan roasted blends and single origin coffee beans from Papua New Guinea, Jamaica, Sumatra, Columbia, Brazil and Nicaragua.

Except for the historical matters contained herein, statements in this press release contain “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company’s current and future business and prospects. Actual results could differ materially, as a result of various risk factors including but not limited to: (1) competition in the markets for the Company’s coffee; (2) the ability of the Company to execute its business plan; and (3) other factors detailed in the Company’s public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with green bean coffee business. These forward-looking statements are not guarantees of future performance.

Malone & Associates, LLC
Corporate Relations
Rico Stubbs or Stacey Salanoa, 888-739-9477
www.opportunitiesforthefuture.com
or
Corporate Enquiries
Mike Khakshouri, 212-532-2444

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