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Message #1
From: NewsBot
Date: March 11, 2005 01:56:36 PM

HYPR Hyperfeed Technologies Inc,Stock Trading Message Board News

HyperFeed Acquires Smart Order Routing Firm Focus Technology Group CHICAGO Scanlon Corporate Communications Lonny White, 312-822-9299 lonny@scanloncc.com Acquisition of Smart Order Routing Technology Brings Price Improvement, Faster Execution to Electronic Trading Marketplace HyperFeed Technologies Inc. (OTCBB:HYPR) today announced that it has acquired Focus Technology Group, developer of SORTT(TM) smart order routing technology. The acquisition strengthens HyperFeed's position as a leading neutral provider of high performance financial utilities for electronic trading. "The acquisition of Focus adds broker-neutral smart order routing technology to our offering," said Paul Pluschkell, chief executive officer of HyperFeed. "And by leveraging the strengths of HTPX, our fully managed ticker plant, our customers will find that they can improve trade execution while keeping pace with regulatory mandates like Reg. NMS." More than a set of user-definable parameters, SORTT improves direct access trading by dynamically scanning providers of liquidity for both the fastest possible execution and price improvement. Combined with HTPX, HyperFeed now provides customers with high-performance, application-independent utilities that power front- and back-office trade decision systems for instant-execution decisions. SORTT comes with a complete set of best-execution algorithms and allows the user to choose additional parameters to fit their execution requirements. SORTT supports either customer-derived DLL's or HyperFeed's patented DLL generator. Similar to how HyperFeed's HTPX tickerplant speeds enterprise access to market data, SORTT speeds order routing while monitoring sources of liquidity to provide the best possible execution price. "This acquisition of Focus positions HyperFeed as a leading provider of high performance trading solutions. Our unique strategy dramatically shortens the trading cycle," Pluschkell continued. "As a neutral provider of both low latency ticker plants and smart order routing, we now have the ability to offer our clients high performance direct market access for both data and smart order routing. By combining direct exchange data with smart order routing, customers achieve price improvement over routed solutions utilizing disparate systems and pre-determined execution destinations." "SORTT is the perfect complement to HyperFeed's belief in the utility based business model," said John Margolis, president and founder of Focus, founded in 2001. "I have been impressed with HyperFeed's innovative approach to the high performance exchange marketplace and their successes there. With HTPX and SORTT, HyperFeed's customers will gain a true trading advantage in both speed and price improvement." About HyperFeed Technologies, Inc. HyperFeed Technologies, Inc. (OTCBB:HYPR) is a leading provider of enterprise-wide tickerplant and transaction technology software and services enabling financial institutions to process and use high performance exchange data with Smart Order Routing and other applications. HyperFeed's extreme low latency processing combined with smart order routing for transactions provides institutions, exchanges, content providers, and value-added resellers with fast, flexible, and smart utilities to power their trading systems. HyperFeed's HVAULT and HBOX products are designed to support low latency yet high value real-time market data; data services for use in receiving and distributing financial content with a competitive edge. Its Dynamic Smart Order Routing utilities are aimed at helping firms to be REG-NMS compliant while offering price improvement in order execution. Data Delivery Utility (DDU) is a global, highly-distributed, fully-managed financial content distribution utility with extremely low latency and an end-to-end SLA -- a completely new alternative for reliable market data delivery. Safe Harbor Disclosure The statements made herein that are not historical in nature are intended to be and are identified as "forward looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, particularly in reference to statements regarding our expectations, plans and objectives. Forward-looking statements may be impacted by a number of factors, risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Our filings with the Securities and Exchange Commission identify factors that could cause material differences. Among these factors are our ability to: i) fund our current and future business strategies either through continuing operations or external financing; ii) successfully attract, retain and integrate key employees; iii) compete successfully against competitive products and services; iv) deliver and maintain performance standards according to the terms and conditions of our customer contracts; v) maintain relationships with key suppliers and providers of market data; vi) maintain our existing customer base while diversifying the Company's presence in the financial institutional marketplace; vii) develop, complete and introduce new product and service initiatives in a timely manner and at competitive price and performance levels; viii) manage the timing of the development and introduction of new products or enhanced versions of existing products; ix) gain the market's acceptance of new products; and x) respond to the effect of economic and business conditions generally. The Company cautions readers that forward-looking statements, including and without limitation, those relating to the Company's future business prospects, revenues, working capital, liquidity, income and margin are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated by the forward-looking statements due to any number of risk factors.

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