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Message #2
From: Stock News Bot
Date: August 11, 2005 07:51:00 AM

IBDI News iBill Attends First Industry Show under Interactive Brand Development's Ownership

DEERFIELD BEACH, Fla.--(BUSINESS WIRE)--Aug. 11, 2005--Interactive Brand Development, Inc., (OTCBB:IBDI) announced today that its subsidiary, Internet Billing Company LLC ("iBill"), a leading Internet credit card processor, recently participated in the 2005 InterNext show in Hollywood, Fla. This foremost industry show is held bi-annually with hundreds of attendees and was the first trade event in which iBill had a formal presence since being acquired on January 21, 2005.

iBill employees staffed its corporate booth and greeted conference-goers with updated information about its progress in growing the business.

"The iBill team has proven its resolve. We attended the event to emphasize our commitment to the future of iBill and its clients and to build on our 10-year track record," said Steve Markley, Chief Executive Officer.

Since March 2005, iBill has reorganized its business, including its introduction of innovative payment alternatives. These include peer-to-peer capabilities and prepaid card-based solutions. These new solutions have proven more stable than ever before and have provided on-time payments to clients every two weeks. Several million dollars have been paid since new management took over.

About Interactive Brand Development, Inc.

Interactive Brand Development, Inc. (IBDI) is a media company that owns interests in online and offline media properties. Through its wholly owned operating subsidiary, Internet Billing Company, the Company processes online credit card payments for more than 26 million users and manages consumer databases primarily of individuals purchasing services and/or goods over the internet. IBDI has minority ownership of Interactive Television Networks, Inc (OTCBB:ITTV), formerly XTV, a video over IP new media company that broadcasts video to standard television sets and operates a pay-TV on-demand network. IBDI also owns a 34.7% interest in Penthouse Media Group (PMG), publisher of Penthouse Magazine, a brand-driven global entertainment business founded in 1965 by Robert C. Guccione. PMG's flagship PENTHOUSE(TM) brand is one of the most recognized consumer brands in the world and is widely identified with premium entertainment for adult audiences. PMG is operated by affiliates of Marc Bell Capital Partners, LLC.

This release contains statements relating to future results of the Company that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of various risks and uncertainties.

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