Eighteen-Store Chain Initiates Program with Med-eMonitor Medication Adherence System
InforMedix Holdings, Inc. (OTCBB: IFMX), developer of the Med-eMonitorTM System for medication adherence and disease management, has signed a distribution agreement with Boston-based Eaton Apothecary. According to the terms of the agreement, Eaton Apothecary will distribute the Med-eMonitor System in its pharmacies in Weston and Newton Massachusetts, as an initial step toward potentially expanding the distribution to more of its stores once proven successful.
InforMedix’s Med-eMonitor System is an interactive “smart pillbox” for medication adherence, monitored by healthcare professionals at 24/7 call centers. In addition to storing medications and tracking patient adherence to their health plans, the Med-eMonitor provides healthcare professionals with real-time alerts when patients miss their meds or their health declines. InforMedix believes that the device promises to be especially helpful for members of the “sandwich generation,” baby boomers negotiating the responsibilities of caring for elderly parents while raising young children.
With eighteen locations in the greater Boston area, Eaton Apothecary is a true neighborhood pharmacy, with everything customers need to stay healthy, including trusted, experienced pharmacists, and a full selection of health and beauty aids. In addition to being a traditional retail pharmacy, Eaton Apothecary specializes in niche pharmacy services including free delivery.
These pilot programs will include a special “Demo Day” event in each market, which will include giveaways, pharmacist consultations, and other enticements to capture the attention of local customers, educating them about the substantial benefits of the “best-in-class” Med-eMonitor medication adherence system.
“The Med-eMonitor System is a welcome addition to the line of products we stock,” says John Lynch, Vice President of Eaton Apothecary. “Our goal is to provide solutions that legitimately promote better health and use of medications for our customers; the Med-eMonitor is an ideal fit for that philosophy. Immediately upon viewing the capabilities of the Med-eMonitor we knew it was meant for our stores.”
Says Bruce A. Kehr, MD, CEO of InforMedix: “We are delighted to have reached this agreement with Eaton Apothecary. The Med-eMonitor System is a particularly strong fit for this pharmacy chain, for which medication adherence is a strong priority. We believe the device has the potential to drive member pharmacy profitability by attracting new customers to their stores while also empowering them to take better care of themselves and their loved ones by making ‘Medication, Safe and Easy.’”
About InforMedix, Inc.
InforMedix, Inc., based in Rockville, Maryland, has developed the Med-eMonitor System as The Medication Adherence Solution for consumer product and disease management markets, to deliver peace-of-mind, improved independent living, and better health outcomes to patients and their loved ones. The Med-eMonitor System ("Medication, Safe and Easy") integrates a portable patient-interactive "smart pillbox", hardware, software, and 24/7 monitoring. This is designed to enable chronically ill patients and their loved ones, and professionals in disease management programs, to efficiently monitor and manage Med-eMonitor users’ medication and care plan adherence, clinical response, and drug safety.
For more information, visit http://www.informedix.com
About Eaton Apothecary
Eaton Apothecary is an eighteen store pharmacy chain with locations in the greater Boston area. Inside an Eaton Apothecary, customers will find knowledgeable, experienced and friendly pharmacists who are ready and willing to fill prescriptions, answer health questions, or recommend the right over-the-counter medication. Eaton Apothecary stores are typically located in the heart of their communities and are staffed and designed to meet the demands of its customers' busy lifestyles.
Eaton Apothecary stores are true community pharmacies; not pharmacy departments tucked away in the back of supermarkets, warehouse clubs, or mega-size department stores. With all of this competition, people often ask, "how has Eaton Apothecary survived?" The answer is simple: service. With insurance copays keeping prices nearly identical across pharmacies, who wouldn't use a pharmacy that makes an effort to know its customers, is easy to shop and will even deliver prescriptions to their door...for free!
For more information, visit http://www.eatonapothecary.com
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The Investor Relations Group
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