Magic Media Networks' Subsidiary, Destination Television, Enters Agreement with DMI's Private Label Radio
Magic Media Networks, Inc. (OTCBB:MGCN message board, dd, quote, news) announced today that it has entered into an agreement with Private Label Radio (PLR), a division of DMI Music and Media Solutions, to provide music video content for Destination Television's networks. PLR is the premier provider of brand-specific, customized audio and video content for in-store, in-flight, in-theater, in-arena, and other environments. DMI (http://www.dmiworldwide.com) develops and executes comprehensive music branding strategies using the emotional power of music, interactive media, and non-traditional distribution channels to connect brands with consumers wherever they are. DMI's extensive products and services include disc-based programs, web and mobile initiatives, experimental marketing and promotions. DMI represents some of the world's leading brands including Target, Mattel, Procter & Gamble, United Airlines, Toyota, 7UP, Nestle Purina, General Mills, and Victoria's Secret.
The agreement provides new A-list artist music videos for "promotional only" airplay at Destination Television's out-of home (OOH) locations. Destination Television's unique mix of music videos, movie trailers and digital advertisements provides captivating entertainment and ads at point-of-sale at high traffic leisure destinations.
"As a provider of graphically-intensive content, we are excited about this agreement with PLR for new music video content for our networks. Their knowledge in building successful audio platforms for major OOH companies is an extra benefit as we expand our OOH networks," Gordon Scott Venters, President and CEO announced today.
"We at Private Label Radio are delighted to provide music video content for Destination Television. Their extensive network offers record labels a compelling way to have their music seen and heard by active music consumers," said Andy French, VP Label Relations.
This release contains forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results, specifically in the areas of future sales growth and profitability. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.
Destination Television, Fort Lauderdale
Gordon Scott Venters, 1-866-382-DETV
or
Media Contact:
http://www.magicmedia.com
