Message #7 From:
NewsBot Date: December 4, 2006 07:00:00 AM
MGCN News Magic Media Networks, Inc. Subsidiary, Destination Television, Enters Affiliate Agreement with Charter Digital Media
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Magic Media Networks’ (OTCBB: MGCN)
subsidiary, Destination Television, entered into an affiliate agreement
with Charter Digital Media, a national sales representative, with
offices in New York, Chicago and Los Angeles, that specializes in
digital display-marketing. Charterhas rights to provide
advertising sales to 2,300 Movie Gallery video stores for their
on-premises Movie Gallery Television Network (MGTV). The affiliate
agreement also includes Hollywood Video Stores with over 2,000
locations. The combined on-premises networks reach over 30 million
visitors monthly, based on a recent Nielsen Survey for Movie Gallery.
The new advertising rights also include MJM Fantasy Sports Networks, an
official licensed product of Mark Burnett Productions, and Pro Bowlers
Association located in 125 sports bars and restaurant destinations
including Jillian’s, Fox & Hound and US Army
military bases reaching over 2.5 million visitors each month.
Current advertisers on the networks include Coca-Cola, Hershey, 20th
Century Fox, Anheuser-Busch, Toyota, Coors and Miller Lite.
Charter Digital’s MGTV Network coverage
reaches 93% of the top DMAs with 85% high school educated viewers and an
average annual household income exceeding $55,000.
Destination Television will provide entertainment content for the
networks and expects to obtain appropriate national advertisements
creating a potential new revenue stream.
Destination Television’s current affiliate
networks include Wild Blue Yonder on Frontier Airlines; GETV Network at
over 1,300 gaming and racing locations; the Boondoggle Sports Network in
over 135 locations; and National Hotel Television Network (NHN) with
five affiliates reaching over 235 hotels in the continental U.S.
Charter Digital Media intends to provide suitable advertisers to
Destination Television’s networks and
affiliates and plans to integrate its associations and advertisers with
the consortium of affiliated networks.
Gordon Scott Venters, President and CEO of Magic, said, “We’re
excited about the agreement with Charter and are confident that our
unique brand of 'advertainment' will prove a perfect mix for Charter
Digital Media’s premier networks.”
Terence J. Kollman, Charter’s President,
added, “Charter Digital Media and its
networks are 100% onboard with Destination Television. Their
'advertainment' platform is a win-win-win for advertisers, ad agencies
and the digital media networks.”
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This release contains forward-looking statements that involve risks and
uncertainties. These statements may differ materially from actual future
events or results, specifically in the areas of future sales growth and
profitability. Forward-looking statements are inherently subject to
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from those set forth in, contemplated by, or underlying the
forward-looking statements. The risks and uncertainties to which
forward-looking statements are subject include, but are not limited to,
the effect of government regulation, competition and other material
risks.