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MGEN News Med Gen Products Spark Affiliate Programs

BOCA RATON, Fla.--(BUSINESS WIRE)--Med Gen Inc. (OTCBB:MGEN), manufacturers of nationally branded OTC healthier life products announced today at a company seminar that its Internet Affiliate programs are a big hit with sites that specialize in building Affiliate Programs. Joanna Hyde, Med Gen Director of Internet Services, announced that Commission Junction® had 366 Internet sites that have already applied for the Med Gen programs. “This is a tremendous start for Med Gen,” said Ms. Hyde a former Internet Marketing guru at MatchNet.com and Jdate.com. Current data indicate a sign-up trend in excess of 30 applications per day or 10,950 per year. In addition, Med Gen will be featured in the CJ New Advertiser section.

“Our investment in on line sales this past year has already been validated by greatly improved and increased consumer visits to all our product sites,” said Paul S. Mitchell, President and Chief Operating Officer. The game plan calls for a blending together of our total marketing initiative. Our marketing forces encompass, Direct to Consumer TV, Print and Radio commercials directing consumers to Call Rooms, Corporate Fulfillment Centers, and our various Internet Sites or landing pages.

“I keep talking about and emphasizing the importance of Market Size,” said Paul Kravitz, Chairman & CEO. “Because that’s what counts, it makes small companies big. Investors want to invest in companies that have larger than life opportunities. The upside of the risk/reward equation must be substantial.”

Yearly Internet business in 2005 was estimated at $50 billion. Our products have a market reach of over $100 billion. 94 million people snore, 110 million people have sleep problems and obesity has grown to catastrophic proportions in the United States. “Translating such dynamics into potential revenue for Med Gen is difficult, but the potential is large, very large,” Kravitz said. "What we have done is set ourselves up so that we can take advantage of these large opportunities. And that is what I am reporting today.”

About Med Gen Inc.

Med Gen Inc., in business since 1996, manufactures and markets specialty products using its proprietary delivery system Spray’s the Way (“STW”). It is best known for producing the world’s first patented liquid spray snoring relief formula, Snorenz®. Since its existence, Med Gen has continued to develop its STW technology, introducing Good Nights Sleep® and the UnDiet® system into its family of brands. While STW technology is mainly used, the company also produces other products that deal with common health issues using other delivery systems. The company markets its products to distributors, major chain and drug stores, direct sales via the company web site and direct to consumer television, radio and print advertising. The company also distributes its brands internationally under various private labels or existing names.

Med Gen Inc. is a fully reporting company whose stock trades on the OTCBB under the symbol “MGEN”. For information contact Investor Relations 561-750-1100 or www.medgen.com.

This Press Release contains or incorporates by reference “forward looking statements including certain information with respect to plans and strategies of Med Gen Inc. For this purpose, any statements contained herein or incorporated herein by references that are not statements of historical fact may be deemed forward looking statements. Without limiting the foregoing, the words “believes”, “suggests”, “anticipates”, “plans”, “expects”, and similar expressions are intended to identify forward looking statements. There are a number of events or actual results of Med Gen operations that could differ materially from those indicated by such forward looking statements.