Message #13 From:
Stock News Bot Date: December 12, 2007 06:10:54 AM
Microfield Group Details High-Growth Business Model in New Investor Presentation
Company Targets Large Consumers of Energy in Initial $12 Billion
Segment of $300 Billion Market for Electricity in the U.S.
Microfield Group, Inc. (OTCBB:MICG),
an innovator in the demand response marketplace, has released a new
online presentation providing a concise overview of the Company’s
proprietary energy management solutions and high-growth business model,
as well as the growing market for automated and other advanced demand
response solutions.
The presentation outlines Microfield’s
technology and products, which enable it to sell energy, capacity and
reserves to electrical grids as if it were a generation plant. The
Company’s proprietary technology provides a
number of demand response industry firsts. Among them: the ability to
open three groups of potential revenue streams for participants,
including hourly price fluctuations and daily commitments; annual and
seasonal capacity commitments; and reserve services for emergency
response.
“I invite all interested investors as well as
current shareholders to take a moment to read through this presentation
as a tool to help better understand Microfield’s
business model,” said Rodney M. Boucher, Chief
Executive Officer of Microfield Group.
Microfield engages large consumers of electricity, including commercial
buildings, universities, industrials and government agencies to provide
guidance and direction for electric load shifting strategies. The Company’s
patent-pending energy automation technology is easily scalable and opens
untapped revenue streams by aggregating participating consumer actions
to optimize value to regional electric grids.
Microfield recently announced it has executed an agreement to become the
primary provider of demand response services for a major eastern
seaboard state. This contract is the largest such comprehensive state
program to date in the PJM Interconnection electric grid, one of the
nation’s largest regional grids.
To view the presentation, please visit http://www.trilogy-capital.com/autoir/micg_autoir.html.
About Microfield Group, Inc.
Microfield Group is the first company to deploy market-disruptive energy
automation technology in the demand response marketplace. Utilizing an
industry-leading intellectual property portfolio, The Company’s
EnergyConnect platform and technology enables large consumers of energy —
such as buildings, campuses and factories — to
exploit unprecedented revenue opportunities in the wholesale market for
electricity. EnergyConnect products transform passive consumers of
energy into active producers and participants to deliver the cleanest,
most efficient and lowest cost supply of electric energy available.
Microfield’s senior management team has
identified an initial $12 billion sector of the $300 billion market for
electricity in the United States. This virtually untapped target market,
consisting of large commercial, industrial and governmental energy
consumers, is located within 20 of the nation’s
largest metropolitan centers.
EnergyConnect’s real time auto-response
technology allows demand response participants to capitalize on hourly
price fluctuations and daily commitments in the electricity supply, as
well as emergency response services to improve grid economics and
maintain grid reliability. In addition to these previously unavailable
revenue streams, EnergyConnect’s industry
leading technology allows the company to meet the unique needs of each
participant, resulting in a significantly larger target market with
ample opportunities for growth.
For investor-specific information and resources, including news and
stock quotes, please visit http://www.trilogy-capital.com/autoir/micg_autoir.html.
Forward-Looking Statements
This press release includes statements that may constitute “forward-looking”
statements. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and uncertainties
that could cause or contribute to such differences that include, but are
not limited to, competitive factors, the success of new products in the
marketplace, dependence upon third party vendors, and the ability to
obtain financing. By making these forward-looking statements, the
Company undertakes no obligation to update these statements for
revisions or changes after the date of this release.
Microfield Group, Inc. Randy Reed, Chief Financial Officer,
503-419-3364 or Trilogy Capital Partners Financial
Communications Ryon Harms, 800-592-6067
