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MMTV News Medical Media Television's Veterinary Division Releases New Take-Home Instructional DVD Focused on Senior Pets

TAMPA, Fla.--(BUSINESS WIRE)--Medical Media Television, Inc. (“Medical Media”) (OTCBB:MMTV) announced that PetCARE Television Network, Inc. (“PetCARE TV”), one of its captive audience networks, will soon release Your Senior Pet, a new take-home instructional DVD. Pre-release orders will be taken at the North American Veterinary Conference (NAVC) to be held in Orlando, Florida on January 13-17, 2007 with delivery of those orders anticipated by March 1, 2007.

Following the success of its original take-home DVD Welcome Home Your New Friend which premiered in January 2005, PetCARE TV is now offering a second educational DVD designed to be purchased by veterinarians as a give-away to their pet owning clients. Your Senior Pet is hosted by Dr. Bernadine Cruz and showcases 13 segments specific to aging pets including Cancer, Vision Changes, Yearly Exams, Arthritis & Joint Problems, and When to Say Goodbye. The programming was developed to help dog and cat owners better understand and cope with the changing needs of their pets during their senior years and emphasizes more frequent visits to their veterinarian to help monitor and detect problems at an early stage.

Offered in conjunction with Your Senior Pet, PetCARE TV has redesigned and renamed its original take-home DVD as Your New Pet. This 60-minute, menu-driven DVD features 30 minutes on dogs and 30 minutes on cats, and is designed as an educational tool for veterinarians to give to clients on the first visit when clients bring in their new puppy or kitten. Hosted by Dr. Jeff Werber, this how-to instructional program starts by explaining proper house and crate training, early behavior problems, and the necessity of completing the entire series of initial vaccinations. Information on proper nutrition, dental and general healthcare, pet identification, and the importance of spaying and neutering are also discussed. This DVD explains in simple terms what is expected during the critical first few weeks of pet parenting.

Philip Cohen, CEO of Medical Media Television, stated, “Last year our first take-home DVD proved to many veterinarians the importance of continuing the education process for their clients at-home. We believe that our new senior pet DVD will be just as widely received.”

Bernie Kouma, PetCARE TV’s President, stated, “Your New Pet and Your Senior Pet are sold in packs of 50 beginning at $2.50 per DVD for 1 pack. We discount multiple-pack purchases to a low of $1.50 per DVD and allow veterinarians to mix the DVDs to achieve a quantity discount. These products are a great complement to our educational DVD magazines currently being viewed in veterinary waiting rooms.”

Medical Media Television currently has three subsidiary networks: PetCARE Television Network, Inc. (“PetCARE TV”), African American Medical Network, Inc. (“African American Medical Network”), and KidCARE Medical Television Network, Inc. (“KidCARE TV”). PetCARE TV’s veterinary programming is currently aired in practices across the U.S., Canada, Puerto Rico, and Australia and is viewed by over 6 million pet owners each month. African American Medical Network’s patient education programming is viewed in hundreds of medical practices, hospitals, and clinics throughout the United States where the audience is comprised primarily of African Americans. KidCARE TV’s pediatric network will be targeted to the audience of approximately 16,000,000 parents of patients of more than 45,000 pediatricians.

The corporate office of Medical Media Television and its three networks is located at 8406 Benjamin Road, Suite C, Tampa, Florida 33634. Questions regarding this release may be directed to Teresa J. Bray, Vice President, at 813-888-7330.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy securities of Medical Media Television, Inc. Certain statements in this release and other written or oral statements made by or on behalf of the Company are “forward-looking statements” within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management’s expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The forward looking statements are subject to a number of risks and uncertainties including market acceptance of the Company’s services and projects and the Company’s continued access to capital and other risks and uncertainties outlined in its filings with the Securities and Exchange Commission, which are incorporated herein by reference. The actual results the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information or otherwise.